Digital Market Share

Tips, tutorials & trends from the Nerdherd

Eva Wong
Eva Wong Project Manager

4 Things Hip Hop Teaches Us About Project Management

Oct 22, 2014 | Tags: Web Design & Development

Read what the hip hop greats have to say about digital project management, as synthesized by the website project team at Adpearance. Read Full Article →

Jennifer Cyr
Jennifer Cyr Junior Marketing Specialist

The Power of Yelp and Online Reputation Management

Oct 15, 2014 | Tags: Social Media

The more hands-off business owners are with online reputation management, the more vulnerable they are to bad reviews. Learn more about strategies for engaging with customers and staying in control of your company's reputation online: Read Full Article →

Cameron Nilles
Cameron Nilles Digital Advertising Specialist

Geo-Targeting For the Auto Industry

Jul 25, 2014 | Tags: Digital Advertising, Auto

With Google placing more significance on targeting the right locations, it is increasingly important to have an accurate understanding of the geography of your customers. View the following case study on auto industry sales for insight into Adpearance’s Digital Advertising services and tips on how to geo-target for successful digital ad campaigns. Read Full Article →

Breanna Fleckenstein
Breanna Fleckenstein Marketing Specialist

Leveraging Facebook Advertising in the Automotive Industry

Jun 30, 2014 | Tags: Digital Advertising, Social Media, Auto

Facebook advertising has proven effective for much of the retail industry. Learn how the social media giant’s advertising solutions can help your automotive dealership garner new leads. Read Full Article →

David Henry
David Henry Designer

Light vs. Dark Web Design

Jun 18, 2014 | Tags: Web Design & Development

Consider website readability when choosing the base or background colors of a website or blog. Read Full Article →

Laura Atwell
Laura Atwell Inbound Marketing Team Lead

Social Cues IRL: Complete the Sales Cycle and Engage Shoppers In-Stores and on Social Media

May 27, 2014 | Tags: Social Media

We know that loyalty marketing is important to turn shoppers into repeat customers and brand advocates, but how can companies connect the dots between walking through a store and online shopping? Read Full Article →

Eva Wong
Eva Wong Project Manager

Compel More Purchases with Better Price Displays

May 19, 2014 | Tags: Web Design & Development

As with all human behavior, shopping is an action that is heavily influenced by emotion. Change the way your prices are displayed on your website to increase conversions. Read Full Article →

Ben Hemphill
Ben Hemphill Marketing Specialist

More Than Your Office Fantasy Pool: How The NFL Draft Relates to Your Next Hire

May 9, 2014 | Tags: #Nerdherd

Have you ever noticed NFL analysts talk about drafting the same way hiring managers talk about hiring? Let's look at the parallels between hiring a new employee and drafting for an NFL franchise’s future. Read Full Article →

David Alston
David Alston Senior Designer

Lets Talk Vertical Media Queries

Apr 16, 2014 | Tags: Web Design & Development

Successful responsive web design should account for short screens, as well as computers, tablets and phones. Here are a few ways vertical media queries can help. Read Full Article →

Grant Howard
Grant Howard Developer

The (Massive) Heartbleed Bug

Apr 10, 2014 | Tags: Web Design & Development

As the national news media starts to pick up more about the Heartbleed Bug, you may be left wondering about some of the details. Here’s a breakdown of the vulnerability, who is affected, and how to find and fix the issue. Read Full Article →

Bryan Schoen
Bryan Schoen Product & Service Manager

Chrome Extensions: Dangerously Awesome

Apr 9, 2014 | Tags: Web Design & Development

Save time and resources with custom Chrome extensions. Read Full Article →

Laura Atwell
Laura Atwell Inbound Marketing Team Lead

Adpearance’s Third Annual Open House

Apr 3, 2014 | Tags: #Nerdherd

Join us on Friday, April 11, from 4 to 7 p.m. for Adpearance’s third annual open house! Read Full Article →

Hedy Payghambari
Hedy Payghambari Marketing Specialist

Snap, Pin, Like: The Future of Visual Content

Apr 2, 2014 | Tags: Social Media, Content Marketing

A look into how digital content marketing is turning more visual and what that means for you. Read Full Article →

Breanna Fleckenstein
Breanna Fleckenstein Marketing Specialist

A Guide to Holistic Content Marketing

Mar 28, 2014 | Tags: Search Engine Optimization, Social Media, Content Marketing

Actionable insights for improving content in video, PR, and SEO. Read Full Article →

Kelly Kitchel
Kelly Kitchel Account Director

4 New Ways to Think About Email Marketing

Mar 26, 2014 | Tags: Content Marketing

Four ways to integrate email marketing campaigns into mature or developing digital strategies. Read Full Article →

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