Digital Market Share

What’s “Google Enhanced Campaigns?” The long-touted AdWords upgrade is coming July 22. Are you ready for the switch?

To the class of 2013 – congratulations! Whether you recently walked across the stage, or will be accepting your diploma in the coming weeks, it’s time to celebrate your achievements and toast to your years as an undergrad. Graduation season is an exciting time, and as you look to what’s next, here are 13 ways to take what you’ve learned and put it toward the job hunt:

This one goes out to the women of the world who have long felt that most shoes don’t fit their feet. Get ready to find your new best friend.

Let's take a look at three very important concepts in website usability and how each one addresses common UX Myths: Affordance, Banner Blindness, and Click Depth.

Check out this second installment in our "Ecommerce Features Your Customers Will Love" series.

A little over a year ago, Adpearance Co-Founder David Steinberg released a blog article titled, “How to Set up Google Analytics Event Tracking Correctly.” Over time, this has become one of our most visited blogs over the past year, so I find that it is important to share how we have improved, added to, or changed our philosophy in the past 12 months.

Learn how to take full advantage of these time-saving bookmarking features in Google Analytics, and how to truly customize your reporting dashboard by saving your report URLs.

Join us on Friday, March 29, from 4 to 7 p.m. for Adpearance’s second annual agency tour and open house!

Google+ just launched some updates to the profile pages, including a much larger cover photo. Scrambling to redo your Google+ cover with these new specifications? Download our free Photoshop Template to use as a guide.

Last month, Adpearance had the pleasure of attending SearchFest 2013, sponsored by the wonderful team at SEMpdx. This all-day conference brought tops names from around the country to Portland's The Governor Hotel for a full day of paid search, SEO, social media and advanced technical tracks, workshops and panel discussions.

Money can’t buy you love, but in the social media world it can buy you friends. We’re breaking down cost-per-click ads to calculate the lifetime value of a fan and weigh the benefits of expanding your social media marketing strategy to include paid ads.

Using keyword research to influence and craft website architecture leads to improved organic rankings for long-tail keywords.

Part I in a series highlighting the importance of content in providing more value for today's online customers and gaining a competitive edge in organic search rankings.

New redesigns on Facebook reinforce the importance of smart content marketing as a powerful promotional tool for your brand.

Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let's take a look at what's happened over the past year in mobile design and how it affected my recommendations.