Digital Market Share

Tips, tutorials & trends from the Nerdherd

Breanna Fleckenstein
Breanna Fleckenstein Marketing Specialist

Leveraging Facebook Advertising in the Automotive Industry

Jun 30, 2014 | Tags: Digital Advertising, Social Media, Auto

Facebook advertising has proven effective for much of the retail industry. Learn how the social media giant’s advertising solutions can help your automotive dealership garner new leads. Read Full Article →

David Henry
David Henry Designer

Light vs. Dark Web Design

Jun 18, 2014 | Tags: Web Design & Development

Consider website readability when choosing the base or background colors of a website or blog. Read Full Article →

Laura Atwell
Laura Atwell Social Media Team Lead

Social Cues IRL: Complete the Sales Cycle and Engage Shoppers In-Stores and on Social Media

May 27, 2014 | Tags: Social Media

We know that loyalty marketing is important to turn shoppers into repeat customers and brand advocates, but how can companies connect the dots between walking through a store and online shopping? Read Full Article →

Eva Wong
Eva Wong Project Manager

Compel More Purchases with Better Price Displays

May 19, 2014 | Tags: Web Design & Development

As with all human behavior, shopping is an action that is heavily influenced by emotion. Change the way your prices are displayed on your website to increase conversions. Read Full Article →

Ben Hemphill
Ben Hemphill Marketing Specialist

More Than Your Office Fantasy Pool: How The NFL Draft Relates to Your Next Hire

May 9, 2014 | Tags: #Nerdherd

Have you ever noticed NFL analysts talk about drafting the same way hiring managers talk about hiring? Let's look at the parallels between hiring a new employee and drafting for an NFL franchise’s future. Read Full Article →

David Alston
David Alston Senior Designer

Lets Talk Vertical Media Queries

Apr 16, 2014 | Tags: Web Design & Development

Successful responsive web design should account for short screens, as well as computers, tablets and phones. Here are a few ways vertical media queries can help. Read Full Article →

Grant Howard
Grant Howard Developer

The (Massive) Heartbleed Bug

Apr 10, 2014 | Tags: Web Design & Development

As the national news media starts to pick up more about the Heartbleed Bug, you may be left wondering about some of the details. Here’s a breakdown of the vulnerability, who is affected, and how to find and fix the issue. Read Full Article →

Bryan Schoen
Bryan Schoen Product & Service Manager

Chrome Extensions: Dangerously Awesome

Apr 9, 2014 | Tags: Web Design & Development

Save time and resources with custom Chrome extensions. Read Full Article →

Laura Atwell
Laura Atwell Social Media Team Lead

Adpearance’s Third Annual Open House

Apr 3, 2014 | Tags: #Nerdherd

Join us on Friday, April 11, from 4 to 7 p.m. for Adpearance’s third annual open house! Read Full Article →

Hedy Payghambari
Hedy Payghambari Marketing Specialist

Snap, Pin, Like: The Future of Visual Content

Apr 2, 2014 | Tags: Social Media, Content Marketing

A look into how digital content marketing is turning more visual and what that means for you. Read Full Article →

Breanna Fleckenstein
Breanna Fleckenstein Marketing Specialist

A Guide to Holistic Content Marketing

Mar 28, 2014 | Tags: Search Engine Optimization, Social Media, Content Marketing

Actionable insights for improving content in video, PR, and SEO. Read Full Article →

Kelly Kitchel
Kelly Kitchel Account Director

4 New Ways to Think About Email Marketing

Mar 26, 2014 | Tags: Content Marketing

Four ways to integrate email marketing campaigns into mature or developing digital strategies. Read Full Article →

Lauren Dillard
Lauren Dillard Project Manager

The Adpearance Method: Content Planning for Website Success

Mar 24, 2014 | Tags: Web Design & Development, Content Marketing

The three tenants of website planning are content, information architecture and, wait for it … content. Read Full Article →

Kenna Borgmeier
Kenna Borgmeier Business Development

4 Tips to Shift Your Digital Advertising into Overdrive

Mar 17, 2014 | Tags: Digital Advertising, Auto

Audit Search Engine Marketing and PPC Campaigns to ramp up your online presence and convert leads into life-long customers. Read Full Article →

Ren Walker
Ren Walker Senior Web Designer

Vectors, Bitmaps, and DPIs…oh my!

Feb 14, 2014 | Tags: Web Design & Development

Ask me to explain curling and I couldn’t tell you, but I can answer that pesky question about what the difference is between a vector file and a high-resolution image. Read Full Article →

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