Digital Market Share

Tips, tutorials & trends from the Nerdherd

Breanna Fleckenstein
Breanna Fleckenstein Marketing Specialist

Happy Holidays from the #Nerdherd!

Dec 19, 2014 | Tags: #Nerdherd

It's been a great 2014. Take a walk down memory lane with the Nerdherd! Read Full Article →

Jonathan Bademian
Jonathan Bademian Junior Marketing Specialist

Instagram: The Potential Benefit for Your Social Media Strategy

Dec 15, 2014 | Tags: Social Media

If you've been asking yourself whether this image-based social media platform will benefit your brand, read on for an overview and analysis of marketing on Instagram. Read Full Article →

Grant Howard
Grant Howard Developer

Building Member Sites with Teeth

Dec 4, 2014 | Tags: Web Design & Development

Above simply increasing traffic and page views, nurturing authentically engaging communities on your site means giving members original ways to engage with your brand, content, and each other. Read Full Article →

Hedy Payghambari
Hedy Payghambari Marketing Specialist

Design Week PDX Introspection: Tag! You’re It

Nov 5, 2014 | Tags:

Inspired by the contagious energy of Design Week PDX, take an inside look at what design means across the teams at Adpearance. Read Full Article →

Stephen Hornbrook
Stephen Hornbrook Senior Developer

A New Language Evolved: The Animated GIF

Nov 3, 2014 | Tags: #Nerdherd

The use of imagery and symbols as a form of communication has existed since prehistoric cave art. Explore how the old file format that allows for looping animation has evolved as a new form of communication. Read Full Article →

Mandi Vernoy
Mandi Vernoy Project Manager

I Love Quality Assurance and You Should Too

Oct 30, 2014 | Tags: Web Design & Development

Learn more about the importance of quality assurance, plus a few tips for integrating quality assurance throughout the life cycle of your project. Read Full Article →

Faye Torrejon
Faye Torrejon Marketing Specialist

Video SEO Dos and Don’ts for Auto Dealers

Oct 28, 2014 | Tags: Search Engine Optimization, Auto

Increase the SEO value of your videos and learn more about the benefits of VSEO for the auto industry. Read Full Article →

Eva Wong
Eva Wong Project Manager

4 Things Hip Hop Teaches Us About Project Management

Oct 22, 2014 | Tags: Web Design & Development

Read what the hip hop greats have to say about digital project management, as synthesized by the website project team at Adpearance. Read Full Article →

Jennifer Cyr
Jennifer Cyr Junior Marketing Specialist

The Power of Yelp and Online Reputation Management

Oct 15, 2014 | Tags: Social Media

The more hands-off business owners are with online reputation management, the more vulnerable they are to bad reviews. Learn more about strategies for engaging with customers and staying in control of your company's reputation online: Read Full Article →

Cameron Nilles
Cameron Nilles Digital Advertising Specialist

Geo-Targeting For the Auto Industry

Jul 25, 2014 | Tags: Digital Advertising, Auto

With Google placing more significance on targeting the right locations, it is increasingly important to have an accurate understanding of the geography of your customers. View the following case study on auto industry sales for insight into Adpearance’s Digital Advertising services and tips on how to geo-target for successful digital ad campaigns. Read Full Article →

Breanna Fleckenstein
Breanna Fleckenstein Marketing Specialist

Leveraging Facebook Advertising in the Automotive Industry

Jun 30, 2014 | Tags: Digital Advertising, Social Media, Auto

Facebook advertising has proven effective for much of the retail industry. Learn how the social media giant’s advertising solutions can help your automotive dealership garner new leads. Read Full Article →

David Henry
David Henry Designer

Light vs. Dark Web Design

Jun 18, 2014 | Tags: Web Design & Development

Consider website readability when choosing the base or background colors of a website or blog. Read Full Article →

Laura Atwell
Laura Atwell Inbound Marketing Team Lead

Social Cues IRL: Complete the Sales Cycle and Engage Shoppers In-Stores and on Social Media

May 27, 2014 | Tags: Social Media

We know that loyalty marketing is important to turn shoppers into repeat customers and brand advocates, but how can companies connect the dots between walking through a store and online shopping? Read Full Article →

Eva Wong
Eva Wong Project Manager

Compel More Purchases with Better Price Displays

May 19, 2014 | Tags: Web Design & Development

As with all human behavior, shopping is an action that is heavily influenced by emotion. Change the way your prices are displayed on your website to increase conversions. Read Full Article →

Ben Hemphill
Ben Hemphill Marketing Specialist

More Than Your Office Fantasy Pool: How The NFL Draft Relates to Your Next Hire

May 9, 2014 | Tags: #Nerdherd

Have you ever noticed NFL analysts talk about drafting the same way hiring managers talk about hiring? Let's look at the parallels between hiring a new employee and drafting for an NFL franchise’s future. Read Full Article →

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