Digital Market Share

Measuring digital marketing success is NOT easy. While it is fairly simple to get your PPC data (How many impressions? How many clicks?) or your website traffic and bounce rate numbers, understanding what that data means is actually quite complicated. Adpearance is here to help!

A new innovation from Google that will change what personalized search means for marketing your businesses.

When January 1 rolled around this year, advertisers across the Internet declared that 2012 was the year of mobile.  And it’s no surprise, what with Google’s recent report stating that over half of Americans have a smart phone and are using it to search locally. Yet, 79% of large online advertisers do not have a mobile optimized site.

Email marketing is an effective way to reach your target audiences in a personalized manner—through the emails that they read. Read on to discover what email has to offer your business.

Seasons greetings to everyone! The staff at Adpearance would like to wish all our clients, friends and family a very happy holidays! All of us join in saying, “Thank You,” and wish you a joyous weekend and fruitful New Year.

And no, this wasn’t an ugly sweater contest (If it was, Nick Fischer would be the clear winner)!

Last Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had the pleasure of listening to Bill DeRouchey discuss the importance of “Designing with Opinion” and share the innovative thinking behind the concept for Simple, a new breed of banking and finance.

It’s beginning to look a lot like Christmas! In case you couldn’t tell by the mouthwatering aroma of gingerbread, cinnamon and eggnog, the winter season is upon us. At Adpearance, we welcomed the festivities by unearthing the twinkle lights from the basement, consuming copious amounts of “holiday” espresso beverages in red cups, and of course, decorating cookies.

Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story. For those looking for a little bit of guidance into this strange new world of Title Tags and Robots files, I’ve put together a brief glossary of some of the most common SEO terms we like to throw around the office. Enjoy!

At a fundamental level, search engine optimization (SEO) is very simple and absolutely fascinating. Since this is my first post for Adpearance, consider this an introduction of many posts to come. My hope is to introduce this intriguing world to the business owner who may not know anything about internet marketing. Moreover, my intention is to share some helpful hints so that you can improve your own sites in meaningful ways.

The new Google Analytics UI is really something, isn’t it? It has a little something for everyone. Just like Google Analytics always has, it allows a user to customize it into something beautiful and special and unique. However, before you can customize it, you have to understand the basics.

The world often ignored by online advertisers or those beginning in Adwords is life beyond the click.  Ask yourself, what are you doing to capture leads or conversions after a visitor clicks on your website? That’s where landing pages come in.

The numbers are truly staggering: 22,000+ fans, 6,000+ people talking, hundreds of comments and likes…and counting. For a Facebook Page that has only been live for two months, the speed at which social media has increased the virality of Occupy Portland is one for the record books. As people around the nation organize similar movements to protest the corruption of Washington politicians, misdeeds of big banks and fraud of corporate lobbyists, the Occupy Movement is being brought to you in real-time via social media.

Halloween is in full effect here at Adpearance. From flying cats to disco dancing, Adsters unleashed their creativity to be extra crazy or creepy at work. Here’s to a safe and happy All-Hallows-Eve!

If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as a name and contact information.  Unfortunately, most people don’t give a second thought to the most crucial aspect of the form—the submit button.

Google Analytics. A lot of businesses have it installed on their website because it’s free. We love free – it’s fantastic. But what do you do with it? It’s a lot of random numbers – how do you decipher what they mean? Do they actually mean anything at all, beyond telling you how many visitors you have on your website?