Digital Market Share

A special Mother’s Day article about designing websites for women.  Is your website female-friendly?

If you’re ready to take the gamble with digital marketing, Adpearance recommends that you consider social media marketing in your mix. As an engine for driving customer engagement, referrals and service response, the various social platforms available today allow casinos to reach out to current customers, entice new ones and spread messages virally through the power of social shares. In this first of a series of blog posts on how social media can help strengthen your business marketing, we will examine 7 ways that you can use social marketing to draw a winning hand for your casino.

In this first of a five-part series, I’ll be discussing what goes into making a successful ecommerce site, achieving success for both the users and the business.  In this first section, we’ll look at how understanding the knowledge of your users helps set goals for your site and later inform what features to include in your design.

In this second piece of a five-part series, I’ll be discussing using what we learned about our ecommerce audience in Part 1 to create an impactful home page and maintain that first impression throughout the rest of the shopping experience.

In this fourth piece of a five-part series, we’ll look at the ecommerce product page itself and how the features on the page can lead to a more confident purchase.

In this third piece of a five-part series, we’ll cover the searchability and categorization of your ecommerce site and how putting yourself in your customers’ shoes helps users find exactly what they’re looking for.

In this final piece of a five-part series, we’ll examine the ever-crucial checkout process and how best to close the deal for ecommerce sites.

Marketers are From Mars, Webmasters are From Venus.

Politico.com published an article today, Obama’s 2012 campaign is watching you, which contrasts the sophisticated online targeting techniques used by the Obama campaign with the legislation directed at companies such as Google and Facebook to reform their privacy practices.  In dissecting this article, and more importantly, the public statements Obama’s representatives are making regarding privacy, it becomes clear that before we can really address privacy, we first have to ask ourselves – in 2012, what does privacy mean anymore?

Google announce 40 new changes to their search algorithms!

Many people overlook the importance of website planning and developing an SEO strategy when beginning the process of redesigning their website. However, skipping this step is tantamount to picking out all of the furniture and interior décor for a room before a blueprint or floor plan had been created.

Finally, there is now a scenario where being called a “Pinhead” is not meant as an insult. Welcome to the world of Pinterest, the virtual pinboard to organize and share everything you love on the web, and the latest social media craze to hit the fan.

It seems like all smart businesses use multiple forms of social media - whether it’s Facebook, Twitter, LinkedIn, Pinterest or Google+. But what is the best place to promote your business?

Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy; a great deal is decided by visual cues, the most significant being color. Your digital design should incorporate a meaningful choice of color in order to better persuade your potential customers.

Measuring digital marketing success is NOT easy. While it is fairly simple to get your PPC data (How many impressions? How many clicks?) or your website traffic and bounce rate numbers, understanding what that data means is actually quite complicated. Adpearance is here to help!