Conversion Optimization

Last Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had the pleasure of listening to Bill DeRouchey discuss the importance of “Designing with Opinion” and share the innovative thinking behind the concept for Simple, a new breed of banking and finance.

The world often ignored by online advertisers or those beginning in Adwords is life beyond the click.  Ask yourself, what are you doing to capture leads or conversions after a visitor clicks on your website? That’s where landing pages come in.

If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as a name and contact information.  Unfortunately, most people don’t give a second thought to the most crucial aspect of the form—the submit button.

Google Analytics. A lot of businesses have it installed on their website because it’s free. We love free here at Adpearance – it’s fantastic. But what do you do with it? It’s a lot of random numbers – how do you decipher what they mean? Do they actually mean anything at all, beyond telling you how many visitors you have on your website?

Mobile usage is on the rise and if you’re not advertising to mobile users, you’re missing out on major opportunities. It’s undeniable that mobile usage has an unprecedented speed of adoption globally.

Remarketing is a cost-effective tool for interacting with what could be your company’s most relevant online audience.