Measurement & Tracking

Marketers are From Mars, Webmasters are From Venus.

Politico.com published an article today, Obama’s 2012 campaign is watching you, which contrasts the sophisticated online targeting techniques used by the Obama campaign with the legislation directed at companies such as Google and Facebook to reform their privacy practices.  In dissecting this article, and more importantly, the public statements Obama’s representatives are making regarding privacy, it becomes clear that before we can really address privacy, we first have to ask ourselves – in 2012, what does privacy mean anymore?

Measuring digital marketing success is NOT easy. While it is fairly simple to get your PPC data (How many impressions? How many clicks?) or your website traffic and bounce rate numbers, understanding what that data means is actually quite complicated. Adpearance is here to help!

When January 1 rolled around this year, advertisers across the Internet declared that 2012 was the year of mobile.  And it’s no surprise, what with Google’s recent report stating that over half of Americans have a smart phone and are using it to search locally. Yet, 79% of large online advertisers do not have a mobile optimized site.

The new Google Analytics UI is really something, isn’t it? It has a little something for everyone. Just like Google Analytics always has, it allows a user to customize it into something beautiful and special and unique. However, before you can customize it, you have to understand the basics.

Google Analytics. A lot of businesses have it installed on their website because it’s free. We love free here at Adpearance – it’s fantastic. But what do you do with it? It’s a lot of random numbers – how do you decipher what they mean? Do they actually mean anything at all, beyond telling you how many visitors you have on your website?