Paid Search Marketing

Politico.com published an article today, Obama’s 2012 campaign is watching you, which contrasts the sophisticated online targeting techniques used by the Obama campaign with the legislation directed at companies such as Google and Facebook to reform their privacy practices.  In dissecting this article, and more importantly, the public statements Obama’s representatives are making regarding privacy, it becomes clear that before we can really address privacy, we first have to ask ourselves – in 2012, what does privacy mean anymore?

Measuring digital marketing success is NOT easy. While it is fairly simple to get your PPC data (How many impressions? How many clicks?) or your website traffic and bounce rate numbers, understanding what that data means is actually quite complicated. Adpearance is here to help!

When January 1 rolled around this year, advertisers across the Internet declared that 2012 was the year of mobile.  And it’s no surprise, what with Google’s recent report stating that over half of Americans have a smart phone and are using it to search locally. Yet, 79% of large online advertisers do not have a mobile optimized site.

If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as a name and contact information.  Unfortunately, most people don’t give a second thought to the most crucial aspect of the form—the submit button.

Remarketing is a cost-effective tool for interacting with what could be your company’s most relevant online audience.