Search Engine Optimization

Google announce 40 new changes to their search algorithms!

Many people overlook the importance of website planning and developing an SEO strategy when beginning the process of redesigning their website. However, skipping this step is tantamount to picking out all of the furniture and interior décor for a room before a blueprint or floor plan had been created.

It seems like all smart businesses use multiple forms of social media - whether it’s Facebook, Twitter, LinkedIn, Pinterest or Google+. But what is the best place to promote your business?

A new innovation from Google that will change what personalized search means for marketing your businesses.

Last Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had the pleasure of listening to Bill DeRouchey discuss the importance of “Designing with Opinion” and share the innovative thinking behind the concept for Simple, a new breed of banking and finance.

Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story. For those looking for a little bit of guidance into this strange new world of Title Tags and Robots files, I’ve put together a brief glossary of some of the most common SEO terms we like to throw around here at the Adpearance office. Enjoy!

At a fundamental level, search engine optimization (SEO) is very simple and absolutely fascinating. Since this is my first post for Adpearance, consider this an introduction of many posts to come. My hope is to introduce this intriguing world to the business owner who may not know anything about internet marketing. Moreover, my intention is to share some helpful hints so that you can improve your own sites in meaningful ways.