Web Design & Development

A special Mother’s Day article about designing websites for women.  Is your website female-friendly?

In this first of a five-part series, I’ll be discussing what goes into making a successful ecommerce site, achieving success for both the users and the business.  In this first section, we’ll look at how understanding the knowledge of your users helps set goals for your site and later inform what features to include in your design.

In this second piece of a five-part series, I’ll be discussing using what we learned about our ecommerce audience in Part 1 to create an impactful home page and maintain that first impression throughout the rest of the shopping experience.

In this fourth piece of a five-part series, we’ll look at the ecommerce product page itself and how the features on the page can lead to a more confident purchase.

In this third piece of a five-part series, we’ll cover the searchability and categorization of your ecommerce site and how putting yourself in your customers’ shoes helps users find exactly what they’re looking for.

In this final piece of a five-part series, we’ll examine the ever-crucial checkout process and how best to close the deal for ecommerce sites.

Many people overlook the importance of website planning and developing an SEO strategy when beginning the process of redesigning their website. However, skipping this step is tantamount to picking out all of the furniture and interior décor for a room before a blueprint or floor plan had been created.

Last Friday, a large crew from Adpearance made their way to Ziba to attend Creative Mornings, a monthly lecture series for creative types. We had the pleasure of listening to Bill DeRouchey discuss the importance of “Designing with Opinion” and share the innovative thinking behind the concept for Simple, a new breed of banking and finance.

Mobile usage is on the rise and if you’re not advertising to mobile users, you’re missing out on major opportunities. It’s undeniable that mobile usage has an unprecedented speed of adoption globally.