Higher Education Solutions
Digital Marketing for Universities
Higher Education – Program Your Future
Is Your Digital Grade Best in Class?
Like your university, the folks at Adpearance also have a passion for learning. Our natural curiosity into all things digital has enabled us to gain insight into the newest marketing trends, strategies and solutions within the higher education realm. After working with top university clients up and down the West Coast, we know a thing or two about what it takes to find and recruit new students, as well as engage and connect with alumni. At the end of the day, the goal is to bond with these tech-savvy individuals, who may be making their first impressions of your university based on your online presence.
Did you know that among college and university admission offices, 61% are using at least one form of social media? According to a recent study by the Center for Marketing Research at the University of Massachusetts-Dartmouth, 100% of colleges and universities surveyed used social media to communicate with students, up from 61% in 2007-08. In fact, higher education institutions are outpacing traditional Fortune 500 companies in social media adoption and its usage to communication with customers (i.e. students). To build a communications platform with the “always connected” generation, it takes familiarity and innovation with new digital tools.
Take the “virtual” route to the classroom with Adpearance’s digital marketing services!
For students who cannot afford to visit far-away campus, online media provides the answers in the form of video content, blog posts and other interactive elements. We do our research to understand your target audience to build one-on-one connections:
- Create a user-focused web and social media presence to encourage engagement and interest.
- Encourage event and conference participation through event-based landing pages with social media plug-ins.
- Target keyword terms in programs and majors to deliver positive lead generation through focused PPC campaigns.
- Foster ambassadorship with prospective and current students and alumni throughout the life of the relationship.
