Shopping Comparison
shopping comparison teleport customers to your business
One-stop shopping right at your customer’s fingertips.
Comparison Shopping Engines (CSE) are an Internet marketing strategy, application and tool to get your product and services directly to consumer fingertips. According to Forrester Research, 55% of online shoppers are influenced by comparison shopping engines. Demand for this advertising real estate has evolved into the new millennium with the refinement of price comparison sites into lean, mean CSE-machines with stealth tracking tools. In this new era of web domination, shopping engines can easily retrieve real-time data and package it for savvy consumers.
Everyone likes a deal, but offering it in a smart and competitive way is where the challenge comes into play. If your customers are ready to buy, you need to be ready to compete. Even when you are able to improve the usability of your website and increase the visibility of your return and shipping policies, every CSE has its own data requirements, which is incredibly time consuming if you want to be visible across multiple channels. There are at least 5 to 10 major comparison shopping engines, and a much larger number of minor ones, currently on the web.
Enter Adpearance’s comparison shopping services. By partnering with the very best in comparison shopping channel management, we optimize shopping feeds to be tailored to price-sensitive customers, including all titles, descriptions and images.
With our expertise, your brand will achieve more visibility, exposure, and sales through the implementation of shopping comparison to refine your marketing campaign and take your advertising dollar even further:
- Match sites and channels to your target audiences.
- Interface one feed across the most popular CSEs on the market for ease of upload, categorization and management.
- Manage and adjust for changes on behalf of your products across all shopping channels.
- Leverage results from paid search and web analytics to optimize feed components for the best possible performance.
- Track the performance of your feeds on a per-product basis, turning off products that perform poorly to maximize your budget and help boost sales for other products.