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Tips, tutorials & trends from the Nerdherd

How to Use Off-site Factors to Drive New Customers to Your Business

How to Use Off-site Factors to Drive New Customers to Your Business

Photo of Laura Atwell By Laura Aug 7th 2018 Auto

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

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Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Photo of Calvin Mesman By Calvin Jul 12th 2018 Equipment

Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.

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Why Your Car Dealership Should Be Doing Dynamic Remarketing

Why Your Car Dealership Should Be Doing Dynamic Remarketing

Photo of Cameron Nilles By Cameron Jun 5th 2018 Auto

Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership.  Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership.  Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.

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How to Evaluate Your Website as a Business Owner

How to Evaluate Your Website as a Business Owner

Photo of Rebecca Davis By Rebecca Apr 23rd 2018 Equipment

It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.

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