Tips, tutorials & trends from the Nerdherd
The key to better marketing performance is cleaner, more accurate data. When you can clearly see what channels are generating leads and demonstrating a strong return on investment for your business, you can make better decisions that generate more leads.
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To help heavy equipment dealers find the website solution that’s right for their business, we’ve designed a checklist to help you evaluate your options and assess website providers from a digital marketing perspective.
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We’re regularly rolling out new features and improvements for equipment dealers on Adpearance Websites. Learn more about the latest updates in our July ‘20 release.
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If there’s one thing 2020 has taught us, it’s that predicting the future is tough. But it’s expected in sales that you are delivering sales projections—and depending on your sales cycle, 90%+ accuracy isn’t an uncommon expectation.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
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We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.
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As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value inventory without missing a beat. You understand the ROI of a new sales manager. But how comfortable are you evaluating your own website?
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To make the most of the summer months, lead generation efforts need to work efficiently and effectively alongside your business. Here are a few ways to measure the opportunity in your market and pivot your digital advertising to take advantage of seasonal demand.
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We recently hosted a webinar to share digital marketing trends and tactics that equipment dealers can use to maximize the upseason and capture more leads this summer and fall.
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Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.
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Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.
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We’re regularly rolling out new features for Adpearance Websites. Learn more about the latest updates in our June ‘20 release.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
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We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.
Read More
Online searches for heavy equipment are on the rise. Take advantage of the increase in demand by aligning your digital marketing with each step in the buyer’s journey.
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