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Tips, tutorials & trends from the Nerdherd

Why Your Dealership Should Be Doing Dynamic Inventory Advertising

Why Your Dealership Should Be Doing Dynamic Inventory Advertising

Jul 6th 2020 Auto

Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.

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Facebook Ad Alternatives

Facebook Ad Alternatives

Jul 1st 2020 Auto

Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.

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7 Steps to Manage Your Car Dealership’s Google My Business Profile

7 Steps to Manage Your Car Dealership’s Google My Business Profile

Jun 2nd 2020 Auto

In the ever-changing landscape of search results and SEO, one thing remains clear: Google My Business (GMB) is essential for digital marketing success. GMB is an important way for businesses to connect with customers, and auto dealerships especially need to use this tool to ensure their business is easily found and accessible online.

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