Tips, tutorials & trends from the Nerdherd
The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships, salespeople, consumers?
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Organize important data in one place with Google Analytics’ custom dashboards.
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In September, we launched a new update to the Foureyes Prospect List! One of our primary goals for Foureyes is to connect you with quality prospects. We took that goal to the next level—now, you can easily customize your Prospect List to align your follow-up efforts with your sales goals. We achieved this by streamlining the feel and function of the page, while continually improving the aspects you’ve come to love.
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You’ve heard a lot about social media for auto dealerships. It can be confusing, complex, difficult—but does it really help sell cars? Now, more than ever, is the perfect time for your dealership to commit to an active social media presence.
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The average dwell time for sites ranking in the top 10 for a Google search is as high as 3 minutes and 10 seconds. This metric shows how successful your website is in moving customers to purchase—the longer the dwell time, the more likely that customer is finding exactly what they need.
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Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?
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Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.
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Choosing the right digital marketing provider is crucial to achieving the results you want. You need a provider as results-driven as you and your dealership.
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Attribution. By nature, it’s an imperfect science. It’s true for every industry, but attribution is more difficult in automotive where conversions take place offline.
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Increasing profitability for your dealership is your most urgent task. So the question becomes how can I truly move the needle?
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Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.
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Every experienced salesperson knows that while generating and engaging leads aren’t easy, it isn’t hard to lose leads. But what are the odds that all leads marked as “lost” or “dead” at your auto dealership are actually lost? Consider the opportunities you could close if those not-so-lost leads came to light.
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We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.
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Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership. Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.
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Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.
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