Tips, tutorials & trends from the Nerdherd
As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value inventory without missing a beat. You understand the ROI of a new sales manager. But how comfortable are you evaluating your own website?
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To make the most of the summer months, lead generation efforts need to work efficiently and effectively alongside your business. Here are a few ways to measure the opportunity in your market and pivot your digital advertising to take advantage of seasonal demand.
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We recently hosted a webinar to share digital marketing trends and tactics that equipment dealers can use to maximize the upseason and capture more leads this summer and fall.
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Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.
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Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.
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We’re regularly rolling out new features for Adpearance Websites. Learn more about the latest updates in our June ‘20 release.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
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We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.
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Online searches for heavy equipment are on the rise. Take advantage of the increase in demand by aligning your digital marketing with each step in the buyer’s journey.
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In the ever-changing landscape of search results and SEO, one thing remains clear: Google My Business (GMB) is essential for digital marketing success. GMB is an important way for businesses to connect with customers, and auto dealerships especially need to use this tool to ensure their business is easily found and accessible online.
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It goes without saying that the past few months have brought unprecedented change to businesses across the country. By analyzing website traffic and sales trends from the U.S., we can begin to understand just how much the auto industry was impacted by COVID-19 and determine whether car sales are rebounding following the initial coronavirus outbreak.
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We’re regularly rolling out new features and updates to Adpearance Websites. Learn more about the May ‘20 release.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updated data and insights.
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We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back weekly for updated data and insights.
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The shift in seasonality may mean it’s time for a shift in your marketing strategy. If more customers are looking to rent vs. buy equipment, align your digital advertising by adding a paid search campaign that specifically focuses on rentals and ensures your business is found online.
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