Tips, tutorials & trends from the Nerdherd
Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.
Read More
Every experienced salesperson knows that while generating and engaging leads aren’t easy, it isn’t hard to lose leads. But what are the odds that all leads marked as “lost” or “dead” at your auto dealership are actually lost? Consider the opportunities you could close if those not-so-lost leads came to light.
Read More
We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.
Read More
Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership. Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.
Read More
Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.
Read More
Every entrepreneur has two stories: the story they tell people and the real story. I find the real stories so much more interesting. Below is the real story on how we royally effed up our recruiting pipeline and what we are doing to fix it.
Read More
Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed this common issue with our recent re-branding efforts.
Read More
Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.
Read More
May 1st 2018
Take a look at the process and strategy behind the new branding of Adpearance and Foureyes and pick up tips on how to design logos for your brand portfolio.
Read More
It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.
Read More
Reviews are a valuable part of growing your business online because they affect not only your reputation but also your local strategy and rankings on Google.
Read More
We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.
Read More
The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known are doing more by phone—ordering clothes, buying groceries, and hailing rides—it’s critical that your company makes changes to keep pace with customer expectations.
Read More
Read on for my top ten tips on how to have best interview of your career.
Read More
Celebrate with us at the Field Office during our upcoming Design Week Portland (DWP) event and open house the afternoon of April 17, 2018. Our event, From Cubicles to Campuses: An Evolution of the Office Space runs from 3:00-4:30 p.m. with our Open House coinciding from 4:00-7:00 p.m.
Read More
