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Tips, tutorials & trends from the Nerdherd

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Heavy Equipment Digital Marketing Performance Trends - April

By Connor Apr 7th 2020 Equipment

We’re closely monitoring website traffic and paid search trends for heavy equipment dealerships. Check back weekly for updates, data, and insights.

Automotive Digital Marketing Performance Trends - April

By Calvin Apr 7th 2020 Auto

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.

Google is Offering $340 Million in Free Ads for SMBs: What Dealers Need to Know

By Calvin Apr 3rd 2020 Auto

Google announced an $800+ million coronavirus help package that includes $340 million in free ads for small businesses.

Managing Your Digital Advertising Budget During Uncertain Times

By Jason Apr 2nd 2020 Digital Advertising

Over the past few weeks, the #1 question we’ve received from businesses is how they should adjust their advertising campaigns and spend.

Automotive Digital Marketing Performance Trends - March

By Calvin Mar 31st 2020 Auto

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.

A Letter From Our Founder

By Aaron Mar 30th 2020 Adpearance

At times, this global pandemic has felt abstract. But for small businesses, it’s entirely personal.

Digital Marketing Best Practices For Equipment Dealers Today

By Parker Mar 30th 2020 Equipment

We recently hosted a webinar to share data and digital marketing tactics that equipment dealers can leverage today. To help navigate the coming weeks, we wanted to dive a little deeper into the best practices that were discussed.

What You Can Do Today: Equipment Digital Advertising Strategies for Right Now

By Connor Mar 27th 2020 Digital Advertising

We’ve received lots of questions from our dealer community regarding digital marketing and recently hosted a webinar to answer those questions and share digital marketing tactics that equipment dealers can leverage today.

Quick Tests to Ensure Your Virtual Showroom is Set Up for Success

By Kendall Mar 26th 2020 Auto

Today, we want you to have peace of mind that your virtual showroom is functioning efficiently and effectively. Here are some quick tests you can run to make sure the conversion points on your website are properly routing leads to your sales team and CRM.

Keep Customers Up-To-Date Using Google My Business

By Anthony Mar 23rd 2020 Auto

If you’re making changes to your business operations, it’s important to let customers know.

What You Can Do Today: Digital Advertising Strategies for Right Now

By Calvin Mar 20th 2020 Auto

We recently hosted a webinar with Google to discuss digital advertising strategies during times of uncertainty, as well as newly developed strategies and recommendations in the Google Dealer Guidebook 2.0 and advertising tactics that auto dealerships can leverage today.

Adpearance Inventory Websites March ‘20 Feature Release

By Ryne Mar 16th 2020

Improving the form and function of Adpearance Inventory Websites is our top priority. We’re regularly rolling out new features and updates so you can continue to optimize and improve your website, and wanted to share some of the recent changes we’ve made for clients on our new web platform solution.

The Coronavirus’ Effect on Digital Advertising Efforts

By Calvin Mar 12th 2020 Digital Advertising

There are many concerns about our economic state as the coronavirus is declared a pandemic and continues to spread globally. In this time of unease, we’ve received questions from clients and partners regarding advertising budgets and whether or not it’s wise to maintain current spend levels.

Effective Multichannel Strategies to Help Recruit Technicians

By Kelly Mar 12th 2020 Equipment

Recruitment can be one of the most important yet difficult tasks for a business. In our work with the heavy equipment industry, we’ve seen that this is especially true for technicians. Having someone with the knowledge and skills necessary to work efficiently and effectively, all while maintaining trust and turning one-off service requests into life-long customer relationships is critical to a dealership’s success.

The 2020 Facebook Ads Guide for Auto Dealers

By Max Mar 3rd 2020 Auto

Asserting itself as more than a space for social engagement, Facebook has continued to build its platform into a great lead-generating option for advertisers in the automotive space.