Tips, tutorials & trends from the Nerdherd
Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.
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Keyword research can be an invaluable part of planning website functionality. By utilizing SEO keywords in on-site search, you can provide value to your users, and ultimately provide value to your business.
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All auto dealerships should carry out these Facebook advertising best practices in 2019. Read on to learn how you can take advantage of this important advertising channel.
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Sales forecasting methods can be as simple or as complicated as you want. And while there is no single correct method for auto dealerships, there are common mistakes most dealerships make that lead to inaccurate forecasting.
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As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.
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Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story.
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Recently, we’ve heard some horrifyingly incorrect statements about auto dealers. Time to put straight what is fact and what is fiction.
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Most car shoppers report checking an auto dealership’s online star ratings before visiting the lot. In 2018, a positive online reputation can go a long way.
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A good SEO practitioner knows that one of the most important parts of search engine optimization involves backlinks and link building. However, not all links are created equal.
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Think about your favorite cookie recipe. Chances are, it contains a specific combination of flour, butter, sugar, and other add-ins to make it the delicious cookie you know and love. However, if you were to change the amounts or types of those staple ingredients, the final product might look (and taste) entirely different. This concept is no different for effective social media strategies.
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What is search engine optimization? How does SEO work? How can I help my business get found? Depending on who you talk to, you’ll get very different answers to these excellent questions. We’ll share how we think about SEO as it relates to our clients.
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If you aren’t using the power of Facebook’s advertising platform to tailor your digital advertising to your ideal customer demographics, you’re missing out on one of the best ways to connect with your audience.
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The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships, salespeople, consumers?
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Organize important data in one place with Google Analytics’ custom dashboards.
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In September, we launched a new update to the Foureyes Prospect List! One of our primary goals for Foureyes is to connect you with quality prospects. We took that goal to the next level—now, you can easily customize your Prospect List to align your follow-up efforts with your sales goals. We achieved this by streamlining the feel and function of the page, while continually improving the aspects you’ve come to love.
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