Blog

Tips, tutorials & trends from the Nerdherd

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October Traffic & Paid Search Trends for Auto Dealers

By Calvin Oct 20th 2020 Auto

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for more than 700 auto dealerships. Check back monthly for updated data and insights.

Adpearance Websites September ‘20 Feature Release

By Emily Oct 1st 2020 Equipment

We regularly roll out new features and improvements for equipment dealers on Adpearance Websites. Learn more about the updates in our September ‘20 release.

Google Rolls Out New Restrictions to Personalized Advertising Policies: What Dealers Need to Know

By Jason Sep 25th 2020 Auto

On October 19, 2020, Google will release new targeting restrictions to its personalized advertising policies.

Digital Marketing Traffic & Trends for Heavy Equipment - September

By Calvin Sep 25th 2020 Equipment

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.

Should You Rely on Google Ad Recommendations & Smart Bidding?

By Damon Sep 24th 2020 Auto

Weighing the pros and cons for auto dealers.

Digital Marketing Traffic & Trends for Automotive - September

By Calvin Sep 22nd 2020 Auto

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.

Introducing New Digital Marketing Reports for Heavy Equipment Dealers

By Kelly Sep 2nd 2020 Equipment

Key metrics. Clear attribution. Real-time insights.

Adpearance Websites August ‘20 Feature Release

By Emily Sep 1st 2020 Equipment

We’re regularly rolling out new features and improvements for equipment dealers on Adpearance Websites. Learn about the latest updates in our August ‘20 release.

Lead Generation KPIs Every Equipment Dealer Should Track

By Lindsey Aug 26th 2020 Digital Advertising

The upside of digital compared to traditional marketing is that you can better track the clicks, calls, and conversions that happen online.

Announcing New Digital Marketing Reports & Live Data for Auto Dealers

By Jason Aug 24th 2020 Auto

Are your leads pacing to hit your number this month? Are you advertising enough—or too much—to hit your sales quota?

Digital Marketing Traffic & Trends for Automotive - August

By Calvin Aug 20th 2020 Auto

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.

Digital Marketing Traffic & Trends for Heavy Equipment - August

By Erin Aug 18th 2020 Equipment

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.

Are You Tracking the Right Digital Marketing KPIs for Your Dealership?

By Damon Aug 13th 2020 Auto

The key to better marketing performance is cleaner, more accurate data. When you can clearly see what channels are generating leads and demonstrating a strong return on investment for your business, you can make better decisions that generate more leads.

Evaluate Equipment Dealer Website Platforms with This Checklist

By Marisa Aug 12th 2020 Equipment

To help heavy equipment dealers find the website solution that’s right for their business, we’ve designed a checklist to help you evaluate your options and assess website providers from a digital marketing perspective.

Adpearance Websites July ‘20 Feature Release

By Ryne Jul 31st 2020 Equipment

We’re regularly rolling out new features and improvements for equipment dealers on Adpearance Websites. Learn more about the latest updates in our July ‘20 release.