Like many other businesses, we moved to remote work in March 2020 and have remained that way. The move to a virtual workplace was relatively smooth, but like many companies one area that has created issues is accurately recording website traffic data with web analytics.
According to a report from Hitwise, nearly 60% of all online searches take place on a mobile device. If you’re not catering to mobile users on your website and in your digital advertising, you’re missing out on a big opportunity.
Adpearance presented at Digital Dealer Virtual to share three strategies to improve your return on investment from digital advertising. Watch now for actionable tips and insights to help you get better results from your digital spend in 2021.