Tips, tutorials & trends from the Nerdherd
Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed this common issue with our recent re-branding efforts.
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Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.
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May 1st 2018
Take a look at the process and strategy behind the new branding of Adpearance and Foureyes and pick up tips on how to design logos for your brand portfolio.
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It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.
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Reviews are a valuable part of growing your business online because they affect not only your reputation but also your local strategy and rankings on Google.
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We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the material handling industry.
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The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known order clothes, buy groceries, and hail rides from their phones, it’s critical that your company makes changes to keep pace with customer expectations.
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Read on for my top ten tips on how to have best interview of your career.
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Celebrate with us at the Field Office during our upcoming Design Week Portland (DWP) event and open house the afternoon of April 17, 2018. Our event, From Cubicles to Campuses: An Evolution of the Office Space runs from 3:00-4:30 p.m. with our Open House coinciding from 4:00-7:00 p.m.
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Over the last few weeks, we released a major product upgrade for Foureyes that fine-tunes the data we share to make sure every piece helps your salespeople. That includes both the data we show, as well as what we choose not to show. To achieve this, we’ve re-imagined huge sections of our interface.
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With the move to our new location across town, we’ve amassed quite a bit of knowledge regarding how to make moving a business opportunity instead of just a logistical process.
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Adpearance and Google will be co-presenting about digital solutions for material handling at the 63rd Annual Material Handling Equipment Distributors Association (MHEDA) Convention in Miami Beach, Florida, May 5th - 9th, 2018.
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What do consumers see when they search for your business? They probably see something like this search engine results page, with reviews and ratings prominently featured across precious above-the-fold Google search page space.
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We’re relocating about a mile from our SW Portland space(s) to the new Field Office campus in NW Portland. It’s an exciting change for our rapidly growing company.
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Branding through traditional media has always felt like a catch-22—required for business success, but with so much wasted spend. Personalized commercial opportunities now available for digital branding change the numbers so you can be more efficient, get in front of the right audience, and deliver better messages.
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