Tips, tutorials & trends from the Nerdherd
We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.
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Jun 5th 2018
Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership. Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.
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May 31st 2018
Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.
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May 24th 2018
Every entrepreneur has two stories: the story they tell people and the real story. I find the real stories so much more interesting. Below is the real story on how we royally effed up our recruiting pipeline and what we are doing to fix it.
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Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed this common issue with our recent re-branding efforts.
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Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.
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May 1st 2018
Take a look at the process and strategy behind the new branding of Adpearance and Foureyes and pick up tips on how to design logos for your brand portfolio.
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It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.
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Reviews are a valuable part of growing your business online because they affect not only your reputation but also your local strategy and rankings on Google.
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We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.
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The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known order clothes, buy groceries, and hail rides from their phones, it’s critical that your company makes changes to keep pace with customer expectations.
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Read on for my top ten tips on how to have best interview of your career.
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Celebrate with us at the Field Office during our upcoming Design Week Portland (DWP) event and open house the afternoon of April 17, 2018. Our event, From Cubicles to Campuses: An Evolution of the Office Space runs from 3:00-4:30 p.m. with our Open House coinciding from 4:00-7:00 p.m.
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Over the last few weeks, we released a major product upgrade for Foureyes that fine-tunes the data we share to make sure every piece helps your salespeople. That includes both the data we show, as well as what we choose not to show. To achieve this, we’ve re-imagined huge sections of our interface.
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With the move to our new location across town, we’ve amassed quite a bit of knowledge regarding how to make moving a business opportunity instead of just a logistical process.
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