Blog

Tips, tutorials & trends from the Nerdherd

Unpacking the New Click Share Metric in Google Ads

Unpacking the New Click Share Metric in Google Ads

Jun 3rd 2019 Auto

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.

Read More

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

May 28th 2019 Digital Advertising

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

Read More

Get more tips, tricks, and articles as soon as they're published. Subscribe below for updates or follow us on Twitter.