Tips, tutorials & trends from the Nerdherd
Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.
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Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.
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Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.
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If canned responses and autoresponder bots are what you think of when you think personalization, you’re missing out on technology and solutions that can make a big impact for auto dealership sales.
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If you’ve spent any time around Adpearance, you’ve likely encountered at least one of the co-founders, David Steinberg and Aaron James. They’re highly active and visible in the business that, this month, is celebrating 10 years.
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You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start with.
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‘Near me’ searches are increasingly common for consumers shopping on-the-go via smartphone. To serve up the best local results regardless of where searchers are, Google’s algorithm is getting better and better at understanding ‘near me’ intent and determining which local businesses to rank in maps and organic results.
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If you’re interested in maximizing ROI for your dealership, here are a few tips we’ve picked up after working with multiple heavy equipment dealers who make the most out of co-op advertising opportunities.
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Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.
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Over the past few years, I’ve spent a lot of time on car dealership websites. I’ve had the opportunity to work on hundreds of websites and have seen firsthand how dealers can successfully rank organically and bring in high-quality traffic by providing real value to the user.
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After working closely with machinery and heavy equipment dealerships, we’ve seen the impact that adopting a CRM can have for B2B companies with multiple locations and business divisions. Here’s what our experience working with thousands of dealers—with and without CRMs—has shown us.
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What can car dealers learn from online retailers? Here are three big takeaways from ecommerce marketing that can be applied to automotive.
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Join us for our annual Design Week Portland Open House on Monday, April 8, from 4:00 – 7:00 p.m. We’ll have a ping-ponging, toast-making, rip-roaring good time as we ring in our 10th year!
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Hi. My name’s Josh, and I’m gay. There are always varying degrees of “out” at the office. But I strive to be authentic wherever I am, here’s how I do it.
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Our VP of Client Success discusses the importance of taking action to grow in the workplace. If you’ve felt less than 100% qualified for a job or project and are looking for tips on how to overcome this lack of confidence read on.
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