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Tips, tutorials & trends from the Nerdherd

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Automotive Digital Marketing Performance Trends - March

By Calvin Mar 31st 2020 Auto

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.

A Letter From Our Founder

By Aaron Mar 30th 2020 Adpearance

At times, this global pandemic has felt abstract. But for small businesses, it’s entirely personal.

Digital Marketing Best Practices For Equipment Dealers Today

By Parker Mar 30th 2020 Equipment

We recently hosted a webinar to share data and digital marketing tactics that equipment dealers can leverage today. To help navigate the coming weeks, we wanted to dive a little deeper into the best practices that were discussed.

What You Can Do Today: Equipment Digital Advertising Strategies for Right Now

By Connor Mar 27th 2020 Digital Advertising

We’ve received lots of questions from our dealer community regarding digital marketing and recently hosted a webinar to answer those questions and share digital marketing tactics that equipment dealers can leverage today.

Quick Tests to Ensure Your Virtual Showroom is Set Up for Success

By Kendall Mar 26th 2020 Auto

Today, we want you to have peace of mind that your virtual showroom is functioning efficiently and effectively. Here are some quick tests you can run to make sure the conversion points on your website are properly routing leads to your sales team and CRM.

Keep Customers Up-To-Date Using Google My Business

By Anthony Mar 23rd 2020 Auto

If you’re making changes to your business operations, it’s important to let customers know.

What You Can Do Today: Digital Advertising Strategies for Right Now

By Calvin Mar 20th 2020 Auto

We recently hosted a webinar with Google to discuss digital advertising strategies during times of uncertainty, as well as newly developed strategies and recommendations in the Google Dealer Guidebook 2.0 and advertising tactics that auto dealerships can leverage today.

Adpearance Inventory Websites March ‘20 Feature Release

By Ryne Mar 16th 2020

Improving the form and function of Adpearance Inventory Websites is our top priority. We’re regularly rolling out new features and updates so you can continue to optimize and improve your website, and wanted to share some of the recent changes we’ve made for clients on our new web platform solution.

The Coronavirus’ Effect on Digital Advertising Efforts

By Calvin Mar 12th 2020 Digital Advertising

There are many concerns about our economic state as the coronavirus is declared a pandemic and continues to spread globally. In this time of unease, we’ve received questions from clients and partners regarding advertising budgets and whether or not it’s wise to maintain current spend levels.

Effective Multichannel Strategies to Help Recruit Technicians

By Kelly Mar 12th 2020 Equipment

Recruitment can be one of the most important yet difficult tasks for a business. In our work with the heavy equipment industry, we’ve seen that this is especially true for technicians. Having someone with the knowledge and skills necessary to work efficiently and effectively, all while maintaining trust and turning one-off service requests into life-long customer relationships is critical to a dealership’s success.

The 2020 Facebook Ads Guide for Auto Dealers

By Max Mar 3rd 2020 Auto

Asserting itself as more than a space for social engagement, Facebook has continued to build its platform into a great lead-generating option for advertisers in the automotive space.

SEO & SEM: What’s the Difference?

By Kelly Feb 24th 2020 Digital Advertising

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

5 SEO Trends to Focus On In 2020

By Emily Feb 20th 2020

Don’t believe any rumors going around questioning the value of search engine optimization in 2020. SEO matters and continues to be more important than ever.

3 Steps to Select Your Essential KPIs for Digital Advertising Success

By Connor Feb 18th 2020 Equipment

With all the data available today, how can equipment dealerships cut through the noise, narrow in on key data points, and ultimately measure what really matters? Here are three steps to take to identify the KPIs that are unique and meaningful to your business.

Website Traffic Benchmarks for Auto Dealers

By Emily Feb 11th 2020 Auto

Review your website traffic against these averages to learn what to expect, what to look for, and how to get the results you need from your marketing efforts.