Tips, tutorials & trends from the Nerdherd
What is search engine optimization? How does SEO work? How can I help my business get found? Depending on who you talk to, you’ll get very different answers to these excellent questions. We’ll share how we think about SEO as it relates to our clients.
Read More
If you aren’t using the power of Facebook’s advertising platform to tailor your digital advertising to your ideal customer demographics, you’re missing out on one of the best ways to connect with your audience.
Read More
The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships, salespeople, consumers?
Read More
Organize important data in one place with Google Analytics’ custom dashboards.
Read More
In September, we launched a new update to the Foureyes Prospect List! One of our primary goals for Foureyes is to connect you with quality prospects. We took that goal to the next level—now, you can easily customize your Prospect List to align your follow-up efforts with your sales goals. We achieved this by streamlining the feel and function of the page, while continually improving the aspects you’ve come to love.
Read More
You’ve heard a lot about social media for auto dealerships. It can be confusing, complex, difficult—but does it really help sell cars? Now, more than ever, is the perfect time for your dealership to commit to an active social media presence.
Read More
The average dwell time for sites ranking in the top 10 for a Google search is as high as 3 minutes and 10 seconds. This metric shows how successful your website is in moving customers to purchase—the longer the dwell time, the more likely that customer is finding exactly what they need.
Read More
Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?
Read More
Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.
Read More
Choosing the right digital marketing provider is crucial to achieving the results you want. You need a provider as results-driven as you and your dealership.
Read More
Attribution. By nature, it’s an imperfect science. It’s true for every industry, but attribution is more difficult in automotive where conversions take place offline.
Read More
Increasing profitability for your dealership is your most urgent task. So the question becomes how can I truly move the needle?
Read More
Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.
Read More
Every experienced salesperson knows that while generating and engaging leads aren’t easy, it isn’t hard to lose leads. But what are the odds that all leads marked as “lost” or “dead” at your auto dealership are actually lost? Consider the opportunities you could close if those not-so-lost leads came to light.
Read More
We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.
Read More
