Tips, tutorials & trends from the Nerdherd
The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships, salespeople, consumers?
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Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.
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2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?
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The beginning of a new year is a great time to review your sales performance against new industry benchmarks for the coming year.
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I believe in goal setting and resolutions. Working towards growth in the workplace and at home is important, and something that is possible for everyone. If you’re in sales (or even if you’re not), this year, instead of listening to the naysayers execute my seven steps to turn your resolutions into reality.
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Dec 19th 2018
When someone searches for your auto dealership on Google or Bing, are you making a great first impression? Do your website pages and 3rd-party content takeover the page? Does your Google Knowledge Graph look complete and accurate?
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A 2010 survey of more than 1,500 CEOs found that chief executives believe that creativity is the most crucial factor for successfully navigating this increasingly complicated world.
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Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.
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Keyword research can be an invaluable part of planning website functionality. By utilizing SEO keywords in on-site search, you can provide value to your users, and ultimately provide value to your business.
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All auto dealerships should carry out these Facebook advertising best practices in 2019. Read on to learn how you can take advantage of this important advertising channel.
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Sales forecasting methods can be as simple or as complicated as you want. And while there is no single correct method for auto dealerships, there are common mistakes most dealerships make that lead to inaccurate forecasting.
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As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.
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Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story.
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Recently, we’ve heard some horrifyingly incorrect statements about auto dealers. Time to put straight what is fact and what is fiction.
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Most car shoppers report checking an auto dealership’s online star ratings before visiting the lot. In 2018, a positive online reputation can go a long way.
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