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7 Heavy Equipment Digital Marketing Strategies for Sales Success

7 Heavy Equipment Digital Marketing Strategies for Sales Success

By Amy Aug 21st 2019 Equipment

Online searches for heavy equipment have exploded over the past 10 years. The increase in customers searching online for specific pieces of machinery is beneficial for equipment dealers, but also means it’s increasingly important to use digital marketing to stand out from the competition.

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Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

By James Jul 12th 2019 Digital Advertising

Summer is heating up and for capital equipment dealers, that means looking toward harvest and focusing on strategies for used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

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Video Marketing 101 for Equipment Dealers

Video Marketing 101 for Equipment Dealers

By Andrea Jun 28th 2019 Digital Advertising

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.

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Unpacking the New Click Share Metric in Google Ads

Unpacking the New Click Share Metric in Google Ads

By Damon Jun 3rd 2019 Auto

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.

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Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

By Connor May 28th 2019 Digital Advertising

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

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Lowering Ad Conversion Costs with Micro-Moments [GUIDE]

Lowering Ad Conversion Costs with Micro-Moments [GUIDE]

By Cameron May 8th 2019 Adpearance

Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.

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The Car Dealer’s Dos and Don’ts of Personalization in Sales

The Car Dealer’s Dos and Don’ts of Personalization in Sales

By Calvin Apr 4th 2019 Auto

If canned responses and autoresponder bots are what you think of when you think personalization, you’re missing out on technology and solutions that can make a big impact for auto dealership sales.

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10-Years of Business Partnership Lessons with Co-Founders, David Steinberg and Aaron James

10-Years of Business Partnership Lessons with Co-Founders, David Steinberg and Aaron James

By Meredith Apr 1st 2019 Adpearance

If you’ve spent any time around Adpearance, you’ve likely encountered at least one of the co-founders, David Steinberg and Aaron James. They’re highly active and visible in the business that, this month, is celebrating 10 years.

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Digital Sales Management Questions Car Dealers Should be Asking

Digital Sales Management Questions Car Dealers Should be Asking

By Drew Apr 1st 2019 Auto

You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start with.

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Standing Out in the “Near Me” Market

Standing Out in the “Near Me” Market

By Phil Mar 28th 2019 Auto

‘Near me’ searches are increasingly common for consumers shopping on-the-go via smartphone. To serve up the best local results regardless of where searchers are, Google’s algorithm is getting better and better at understanding ‘near me’ intent and determining which local businesses to rank in maps and organic results.

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5 Tips to Maximize Manufacturer Co-Op Dollars

5 Tips to Maximize Manufacturer Co-Op Dollars

By Ryan Mar 27th 2019 Digital Advertising

If you’re interested in maximizing ROI for your dealership, here are a few tips we’ve picked up after working with multiple heavy equipment dealers who make the most out of co-op advertising opportunities.

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Automotive and the Amazonification of Everything

Automotive and the Amazonification of Everything

By David Mar 26th 2019 Adpearance

Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.

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Tips for Optimizing Your Car Dealership Website

Tips for Optimizing Your Car Dealership Website

By Amanda Mar 22nd 2019 Auto

Over the past few years, I’ve spent a lot of time on car dealership websites. I’ve had the opportunity to work on hundreds of websites and have seen firsthand how dealers can successfully rank organically and bring in high-quality traffic by providing real value to the user.

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