What are these new Local Services Ads from Google? And how can your business take advantage of them? Read on to learn about this disruptive new innovation.
Google rolled out Local Service ads in 30 cities in the US during Q4 2017. These ads are in the top position—above paid search, maps, and organic listings—and rather than using the cost-per-click model of AdWords, these ads are cost-per-lead. With just three placements available with eye-catching details like “GOOGLE GUARANTEED” and business’ star ratings, Local Service Ads are going to be a real game changer.
To be sure you make the right decisions for your business when considering Local Service ads, you need to understand these five details:
1. Cities Where Local Service Ads are Live
Google is starting Local Service ads in just 30 US metropolitan areas.
|Atlanta, GA||Baltimore, MD||Boston, MA|
|Charlotte, NC||Chicago, IL||Cincinnati, OH|
|Dallas, TX||Denver, CO||Detroit, MI|
|Houston, TX||Las Vegas, NV||Los Angeles, CA|
|Miami, FL||Minneapolis, MN||New York, NY|
|Orlando, FL||Philadelphia, PA||Phoenix, AZ|
|Pittsburgh, PA||Portland, OR||Riverside, CA|
|San Antonio, TX||San Diego, CA||Seattle, WA|
|SF Bay Area, CA||Sacramento, CA||St. Louis, MO|
|Tampa, FL||Stockton, CA||Washington, DC|
First, you’ll need to confirm that Local Service ads are even an option for your market. Then, as part of setup, you’ll define your specific service area within that metro. This is done at a zip code level. The searchers proximity to your service areas plays a major factor in whether or not you’ll show an ad in the top three positions, so getting this right is key!
If your service area isn’t included in the current list, don’t lose hope. Google’s intent is to roll this out nationwide. As we stay in close communication with Google about new developments, we’ll be sure to alert our network to new opportunities.