As an engine for driving customer engagement, referrals and service response, the various social platforms available today allow casinos to reach out to current customers, entice new ones and spread messages virally through the power of social shares. We examine 7 ways that you can use social marketing to draw a winning hand for your casino.
#1: Social Networking
Social media for casino marketing in theory is quite simple—we take your existing content in the form of events, promotions and tournaments and seed it out to the virtual world where the fans do the rest.
Take, for example, monthly tournaments, drawings or prizes. Outside of email sends and direct mailers, how often have your customers complained that they didn't receive notification of the latest poker bonus codes or announcement to join the Keno Club? With popular social networks such as Facebook and Google+, and micro-sites such as Twitter, you can quickly and easily blast unlimited updates up until the date of the event as reminders to drop by for a visit. Get involved in the conversation!
#2: Event Marketing
For many casinos, entertainment and events are a loss leader to bring new players in to experience the casino. While this is true, ticket sales are still a good indicator of ROI on social media. To drive traffic to your ticket vendor’s page, we recommend using targeted landing pages that speak to the event, provide a way to RSVP or let others know you're coming, and buy tickets directly through a simple submission form. If fans have questions about the event, they can quickly call the casino for more information. All this is, of course, tracked and monitored for conversion optimization.
#3: Mobile Marketing
Speaking of landing pages, in a generation that is continually getting more and more mobile, it is now necessary to consider mobile landing pages and websites in your casino marketing plans. If your website isn't mobile-friendly, you are missing out on 10% of mobile browsers who search for information using their iPhones, Droids and Smartphones.
Contests, sweepstakes, giveaways, whatever you want to call it, we can now do it all online. Promotions are powerful ways to grow and engage your audience on Facebook, Twitter and more. It’s a known fact that running a contest or sweepstakes can help struggling brands capture new fans and drive sales. You can even promote user-generated content through photo, video or essay sharing contests! Generate buzz, capture player information and monetize your fans with applications that can be shared across your website, landing pages and social networks.
Why Blog, you ask? Why not! Think of all the wonderful amenities your casino provides outside of gaming, which can be crafted into Blog-worthy content.
Blogs are a great platform for improving SEO rankings, too. Search engines will attribute importance to certain keywords based on the semantic outline of a webpage’s content, and a blog can be easily engineered to emphasize important keywords to create link bait and to increase referral traffic via authority ranking.
With a blog, you can also write about the latest entertainment news, social entertainment events and general schedule of events for your casino.
Today’s gamers appreciate marketing that is non-invasive, non-interruptive and valuable to their online experience. Whether that is a fun and timely mobile app, a targeted event or a personalized viral video, the message has to resonate with this audience.
Facebook Ads are a great option to reach this demographic using a quick and easy format that does not crowd their Inbox. You can promote your website, Facebook Page, Event and more to build awareness, drive new business and grow your fan base.
Best of all, Facebook Ads offer highly selective targeting, which you can adjust by testing ad copy, image and branding to find the most effective combinations.
#7: Email Marketing
Direct marketing through email is a quick, efficient and powerful way to communicate openly with your customers. It’s a chance to start a genuine dialog with your target audience with messages that are tailored to his or her own preferences, interests and demographics.
Email also provides the data and analysis possible for refining follow-up sends and prompt different channels of touchpoints depending on whether or not the recipient opened the email in question. You can easily generate top-of-mind awareness, build your casino brand and create a long-lasting relationship with players through email marketing!
Don't just rely on Lady Luck to get business through your doors. Contact us today if you would like a free social media audit to find the right marketing fit for your casino. Play these cards right and and you can score big!