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Tips, tutorials & trends from the Nerdherd

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Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

By Maria Apr 10th 2018 Equipment

We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.

Keeping Pace With Customer Expectations

By Aaron Apr 2nd 2018 Digital Advertising

The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known are doing more by phone—ordering clothes, buying groceries, and hailing rides—it’s critical that your company makes changes to keep pace with customer expectations.

You Got the Interview. Now What?

By Allison Mar 26th 2018 Adpearance

Read on for my top ten tips on how to have best interview of your career.

You’re Invited! Join us for our Design Week Event & Open House

By Beau Mar 22nd 2018 Adpearance

Celebrate with us at the Field Office during our upcoming Design Week Portland (DWP) event and open house the afternoon of April 17, 2018. Our event, From Cubicles to Campuses: An Evolution of the Office Space runs from 3:00-4:30 p.m. with our Open House coinciding from 4:00-7:00 p.m.

2018 Brings New Features & Updated UI to Foureyes

By Faye Mar 20th 2018 Foureyes

Over the last few weeks, we released a major product upgrade for Foureyes that fine-tunes the data we share to make sure every piece helps your salespeople. That includes both the data we show, as well as what we choose not to show. To achieve this, we’ve re-imagined huge sections of our interface.

Our Checklist for Turning Your Relocation Into a Marketing Opportunity

By Beau Mar 19th 2018 Adpearance

With the move to our new location across town, we’ve amassed quite a bit of knowledge regarding how to make moving a business opportunity instead of just a logistical process.

Catch Our Digital Solutions Session at MHEDA’s 63rd Annual Convention

By Parker Mar 15th 2018 Digital Advertising

Adpearance and Google will be co-presenting about digital solutions for material handling at the 63rd Annual Material Handling Equipment Distributors Association (MHEDA) Convention in Miami Beach, Florida, May 5th - 9th, 2018.

Don’t Wait for Your Online Reputation to Magically Improve

By Breanna Mar 5th 2018 Auto

What do consumers see when they search for your business? They probably see something like this search engine results page, with reviews and ratings prominently featured across precious above-the-fold Google search page space.

We’re Ready for the Next Level: Why Adpearance Is Moving Across Town

By David Feb 21st 2018 Adpearance

We’re relocating about a mile from our SW Portland space(s) to the new Field Office campus in NW Portland. It’s an exciting change for our rapidly growing company.

Personalized Commercials: When Less Actually Gets You More

By Aaron Jan 12th 2018 Auto

Branding through traditional media has always felt like a catch-22—required for business success, but with so much wasted spend. Personalized commercial opportunities now available for digital branding change the numbers so you can be more efficient, get in front of the right audience, and deliver better messages.

5 Details Your HVAC Business Needs to Understand About Local Services Ads

By Meredith Dec 1st 2017 Digital Advertising

What are these new Local Services Ads from Google? And how can your business take advantage of them? Read on to learn about this disruptive new innovation.

Why YouTube is a Favorite Destination for Car Shoppers

By Millie Sep 26th 2017 Auto

Decreased foot traffic, fewer test-drives, and better-informed customers are just a few ways the internet has transformed the car buying process. Find out how YouTube is driving this change, and why so many auto customers are using the online platform.

5 Ways to Improve Your Auto Sales Team’s Performance

By Lacey Aug 9th 2017 Auto

As technology changes how consumers buy cars, dealerships need to update their sales processes to keep up. Here we’ll explore five ways to improve the overall performance of your sales team.

Why Your Dealership Should Be Investing in Digital Marketing for Fixed Ops

By Megan Jun 20th 2017 Auto

Digital marketing for fixed ops presents a huge revenue opportunity for auto dealerships. Here’s why your dealership should be investing in digital marketing for fixed ops.

Best Practices for Local SEO in 2017

By Hedy May 17th 2017 Auto

Google’s search engine results page (SERP) has changed significantly in the last few years affecting where and how local businesses can appear online. Staying informed about these changes and learning how to adjust your SEO strategy accordingly is critical for local businesses.