Tips, tutorials & trends from the Nerdherd
I’ll be the first to tell you that all of our clients are tremendously smart, successful, and fun to work with. But they’re different! Our clients play in different leagues, run different options, and definitely exhibit different team dynamics.
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Pinterest may be the key to success for ecommerce sites,but how can your company turn pins into positive ROI? Read on to learn more about Pinterest’s ground breaking site design and changes to the online shopping experience.
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Selecting keywords is the first step in SEO—and it is crucial! Although selecting keywords may at first seem a bit obvious, it’s important not to downplay the significance of this vital first step.
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We all know it’s important to work hard, but also make sure you find time to do things that you enjoy and play hard. At Adpearance, our company meetings will occasionally include a game of Family Feud, every Friday employees go to a local restaurant for Fun Lunch, and for the last month there has been one other way we relax and have fun: We play Nerdherd kickball.
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With the digital industry becoming centered around 140 characters, hashtags and display ads, Adpearance works to find a digital equilibrium between creativity and content. Learn about four practices Adpearance has adopted to benefit our clients and enhance their customer experience online.
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The art of asking the right questions (and caring about the answers) to take the agency/client connection from like to L-O-V-E.
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A healthy workplace is a happy workplace. At Adpearance, taking some time during the day to get a workout in is encouraged. Learn more about a group of employees who work out together before work on Tuesday and Thursdays in circuit driven workout classes.
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Social media and the mass availability of Internet-enabled smart phones have recently exposed new web design terms to many. Although most of us don’t fully understand all of the terminology, it is likely you or someone you know has, at one point, saved an image to fit the size of your Facebook or Twitter cover.
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To really understand social media and how to use it to market and build your brand, it’s important to understand the audience that social media has created and the people using it every day. So what do you really need to know about online users to build an active presence online?
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To every brand there is a social platform, and to every social platform there is a season. But when your brand is getting attacked on all sides from upset fans clamoring for apologies and expectations after your brand made a bad move—what can you do?
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On May 1, from 4-7 p.m., Adpearance will open its doors for an annual Open House and Agency Tour! Join the #Nerdherd for some networking fun, foosball, and conversation about the state of digital marketing. Doors open at 4 p.m.; come kick off your weekend with marketing talk and general nerding out, along with light appetizers and drinks.
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As a digital agency, it’s important to consider how we can not only support our clients and their business objectives, but also minimize project pitfalls and create clear pathways to success during the website design process.
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Adpearance’s development environment is robust and flexible. I’ll describe what I’ve learned and intuited as being the best practices for managing images using Expression Engine, Channel Images, and Foundation.
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What does internet regulation and net neutrality mean for digital marketing? Read on for an opinion from the #Nerdherd.
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Take a look into the fast-paced auto world. See how working with clients in the auto industry has motivated our digital marketing teams and continued to bring out our competitive side.
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