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Tips, tutorials & trends from the Nerdherd

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4 Things Hip Hop Teaches Us About Project Management

By Eva Oct 22nd 2014 Websites

Read what the hip hop greats have to say about digital project management, as synthesized by the website project team at Adpearance.

The Power of Yelp and Online Reputation Management

By Jennifer Oct 15th 2014 Social Media

The more hands-off business owners are with online reputation management, the more vulnerable they are to bad reviews. Learn more about strategies for engaging with customers and staying in control of your company’s reputation online.

Geo-Targeting For the Auto Industry

By Cameron Jul 25th 2014 Auto

With Google placing more significance on targeting the right locations, it is increasingly important to have an accurate understanding of the geography of your customers. View the following case study on auto industry sales for insight into Adpearance’s Digital Advertising services and tips on how to geo-target for successful digital ad campaigns.

Leveraging Facebook Advertising in the Automotive Industry

By Breanna Jun 30th 2014 Auto

Facebook advertising has proven effective for much of the retail industry. Learn how the social media giant’s advertising solutions can help your automotive dealership garner new leads.

Light vs. Dark Web Design

By DH Jun 18th 2014 Websites

Consider website readability when choosing the base or background colors of a website or blog.

Complete the Sales Cycle & Engage Shoppers In-Stores and on Social Media

By Laura May 27th 2014 Social Media

We know that loyalty marketing is important to turn shoppers into repeat customers and brand advocates, but how can companies connect the dots between walking through a store and online shopping?

Compel More Purchases with Better Price Displays

By Eva May 19th 2014 Websites

As with all human behavior, shopping is an action that is heavily influenced by emotion. Change the way your prices are displayed on your website to increase conversions.

More Than Your Office Fantasy Pool: How The NFL Draft Relates to Your Next Hire

By Ben May 9th 2014 Adpearance

Have you ever noticed NFL analysts talk about drafting the same way hiring managers talk about hiring? Let’s look at the parallels between hiring a new employee and drafting for an NFL franchise’s future.

Lets Talk Vertical Media Queries

By Dave Apr 16th 2014 Websites

Successful responsive web design should account for short screens, as well as computers, tablets and phones. Here are a few ways vertical media queries can help.