Tips, tutorials & trends from the Nerdherd
This one goes out to the women of the world who have long felt that most shoes don’t fit their feet. Get ready to find your new best friend.
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Let’s take a look at three very important concepts in website usability and how each one addresses common UX Myths: Affordance, Banner Blindness, and Click Depth.
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Check out this second installment in our “Ecommerce Features Your Customers Will Love” series.
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A little over a year ago, Adpearance Co-Founder David Steinberg released a blog article titled, “How to Set up Google Analytics Event Tracking Correctly.” Here’s our follow-up for 2013.
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Take full advantage of Google Analytics built-in bookmarking features truly customize your reporting dashboard with report URLs.
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Join us on Friday, March 29, from 4 to 7 p.m. for Adpearance’s second annual agency tour and open house!
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Last month, Adpearance had the pleasure of attending SearchFest 2013, sponsored by the wonderful team at SEMpdx. This all-day conference brought tops names from around the country to Portland’s The Governor Hotel for a full day of paid search, SEO, social media and advanced technical tracks, workshops and panel discussions.
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Money can’t buy you love, but in the social media world it can buy you friends. We’re breaking down cost-per-click ads to calculate the lifetime value of a fan and weigh the benefits of expanding your social media marketing strategy to include paid ads.
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Using keyword research to influence and craft website architecture leads to improved organic rankings for long-tail keywords.
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We highlight the importance of content in providing more value for today’s online customers and gaining a competitive edge in organic search rankings.
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Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let’s take a look at what’s happened over the past year in mobile design and how it affected my recommendations.
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The Adpearance Team took a break from the digital world to toast to the season and send holiday greetings to clients, friends and family.
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This year has produced many changes that have altered the way we look at content, link building and conversion optimization. Adpearance shares four things that every SEO should be thankful for in 2012.
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Never redesign your website without understanding how users navigate your current one. Use existing analytics and behavioral data to funnel users precisely where you want them.
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An ecommerce website is a little like a house: one usually begins with a “starter”.
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