The three most common split tests in conversion optimization are headlines, buttons, and forms. These are tried and true simple tests which you can conduct. But if you’re ready to take advantage of current design trends, new technologies, and more advanced coding language, read on to discover how to adapt your website and landing pages to the way in which modern users consume information.
The most valuable lesson I’ve learned in growing as a web designer was to stop designing for myself. Some of you may scoff and say “No duh,” but honestly, to embrace this mentality is a tough job. A personal philosophy has been to avoid assumptions and base my designs on real data. Harder still was to stop my addiction to “Best of” gallery sites and to stop designing the “coolest” site. Cool won’t sell.
The Adpearance Team took a day off from the digital marketing world to participate in the Swing Fore Diabetes Golf Tournament, an annual event benefiting the Gales Creek Camp for kids and teens living with Type I Diabetes.
One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is something to be built, maintained and managed.
Facebook, Twitter, YouTube, Pinterest, LinkedIn, Reddit, Tumblr…even Justin Timberlake is bringin’ Myspace back. Social media marketing has become a force to be reckoned within the digital age and websites like these have become much more than a place to post a status or reaffirm friendships with “likes”.