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Tips, tutorials & trends from the Nerdherd

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Geo-Targeting For the Auto Industry

By Cameron Jul 25th 2014 Auto

With Google placing more significance on targeting the right locations, it is increasingly important to have an accurate understanding of the geography of your customers. View the following case study on auto industry sales for insight into Adpearance’s Digital Advertising services and tips on how to geo-target for successful digital ad campaigns.

Leveraging Facebook Advertising in the Automotive Industry

By Breanna Jun 30th 2014 Auto

Facebook advertising has proven effective for much of the retail industry. Learn how the social media giant’s advertising solutions can help your automotive dealership garner new leads.

Light vs. Dark Web Design

By DH Jun 18th 2014 Websites

Consider website readability when choosing the base or background colors of a website or blog.

Complete the Sales Cycle & Engage Shoppers In-Stores and on Social Media

By Laura May 27th 2014 Social Media

We know that loyalty marketing is important to turn shoppers into repeat customers and brand advocates, but how can companies connect the dots between walking through a store and online shopping?

Compel More Purchases with Better Price Displays

By Eva May 19th 2014 Websites

As with all human behavior, shopping is an action that is heavily influenced by emotion. Change the way your prices are displayed on your website to increase conversions.

More Than Your Office Fantasy Pool: How The NFL Draft Relates to Your Next Hire

By Ben May 9th 2014 Adpearance

Have you ever noticed NFL analysts talk about drafting the same way hiring managers talk about hiring? Let’s look at the parallels between hiring a new employee and drafting for an NFL franchise’s future.

Lets Talk Vertical Media Queries

By Dave Apr 16th 2014 Websites

Successful responsive web design should account for short screens, as well as computers, tablets and phones. Here are a few ways vertical media queries can help.

Chrome Extensions: Dangerously Awesome

By Bryan Apr 9th 2014 Websites

Save time and resources with custom Chrome extensions.

Adpearance’s Third Annual Open House

By Laura Apr 3rd 2014 Adpearance

Join us on Friday, April 11, from 4 to 7 p.m. for Adpearance’s third annual open house!

Snap, Pin, Like: The Future of Visual Content

By Hedy Apr 2nd 2014 Content Marketing

A look into how digital content marketing is turning more visual and what that means for you.

A Guide to Holistic Content Marketing

By Breanna Mar 28th 2014 Content Marketing

Actionable insights for improving content in video, PR, and SEO.

4 New Ways to Think About Email Marketing

By Kelly Mar 26th 2014 Content Marketing

Four ways to integrate email marketing campaigns into mature or developing digital strategies.

The Adpearance Method: Content Planning for Website Success

By Lauren Mar 24th 2014 Content Marketing

The three tenants of website planning are content, information architecture and, wait for it…content.

4 Tips to Shift Your Digital Advertising into Overdrive

By Kenna Mar 17th 2014 Auto

Audit Search Engine Marketing and PPC Campaigns to ramp up your online presence and convert leads into life-long customers.

Vectors, Bitmaps, and DPIs…oh my!

By Ren Feb 14th 2014 Websites

Ask me to explain curling and I couldn’t tell you, but I can answer that pesky question about what the difference is between a vector file and a high-resolution image.