Tips, tutorials & trends from the Nerdherd
If you are lucky enough to bring someone to your website, the last thing you want is for them to run away scared by the winding labyrinth of information in front of them.
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Competitive. Cut throat. Complicated. Sound like the sales on your dealership lot? Well, it turns out that these all too familiar terms can also be easily used to describe the current state of PPC Marketing for Auto Dealers.
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There are many people who believe that SEO is about tricking search engines and finding loopholes in Google’s algorithms. But is it really?
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It’s graduation season! As you cram for finals, pack up the dorm room and prepare to walk across the stage to accept that coveted diploma cover, in the back of your mind, you’re probably thinking about the obvious: What happens next? For many moms and dads out there, they’re hoping that you put on your big kid pants and get a “real job.
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A special Mother’s Day article about designing websites for women. Is your website female-friendly?
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As an engine for driving customer engagement, referrals and service response, the various social platforms available today allow casinos to reach out to current customers, entice new ones and spread messages virally through the power of social shares. We examine 7 ways that you can use social marketing to draw a winning hand for your casino.
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In this first of a five-part series, I’ll be discussing what goes into making a successful ecommerce site, achieving success for both the users and the business.
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In this second piece of a five-part series, I’ll be discussing using what we learned about our ecommerce audience in Part 1 to create an impactful home page and maintain that first impression throughout the rest of the shopping experience.
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In this third piece of a five-part series, we’ll cover the searchability and categorization of your ecommerce site and how putting yourself in your customers’ shoes helps users find exactly what they’re looking for.
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In this fourth piece of a five-part series, we’ll look at the ecommerce product page itself and how the features on the page can lead to a more confident purchase.
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Or “Marketers are from Mars, Webmasters are from Venus.”
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Many people overlook the importance of website planning and developing an SEO strategy when beginning the process of redesigning their website. However, skipping this step is tantamount to picking out all of the furniture and interior décor for a room before a blueprint or floor plan had been created.
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Finally, there is now a scenario where being called a “Pinhead” is not meant as an insult. Welcome to the world of Pinterest, the virtual pinboard to organize and share everything you love on the web, and the latest social media craze to hit the fan.
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It seems like all smart businesses use multiple forms of social media - whether it’s Facebook, Twitter, LinkedIn, Pinterest or Google+. But what is the best place to promote your business?
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Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy; a great deal is decided by visual cues, the most significant being color. Your digital design should incorporate a meaningful choice of color in order to better persuade your potential customers.
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