Tips, tutorials & trends from the Nerdherd
What makes your brand voice unique? Would you consider your company to be an introvert or an extrovert? Do you know how your business would score on a personality quiz? More and more, social media platforms are encouraging brand and marketing managers to consider these questions as online engagement becomes an expression of brand personality and customer identity.
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The first lesson you learn in Marketing 101 is the same lesson you should keep in mind when applying for a marketing job: Know Your Audience.
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You have the need for speed, and Adpearance has three ways to decrease page load time and help your website run faster.
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What do marketing campaigns and William Wallace have in common? Read on to find out, and to learn how to advocate for and see the highest return from your marketing efforts.
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Despite its name, the Adpearance company culture may not be what you think.
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Thanks to various tools and plugins, designing for responsive websites is easier than ever.
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Are you utilizing Google AdWords or Bing Ads to find hidden opportunities or potential cost sucks for your company? In the first post of an ongoing series, we’re sharing a few things to look for when running an ecommerce PPC account to ensure you see a positive return on your investment.
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What’s old is new again when it comes to the future of web design. Adpearance designers find inspiration in 20th century print layouts for responsive websites.
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What’s “Google Enhanced Campaigns?” The long-touted AdWords upgrade is coming July 22. Are you ready for the switch?
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To the class of 2013 – congratulations! Whether you recently walked across the stage, or will be accepting your diploma in the coming weeks, it’s time to celebrate your achievements and toast to your years as an undergrad.
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This one goes out to the women of the world who have long felt that most shoes don’t fit their feet. Get ready to find your new best friend.
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Let’s take a look at three very important concepts in website usability and how each one addresses common UX Myths: Affordance, Banner Blindness, and Click Depth.
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Check out this second installment in our “Ecommerce Features Your Customers Will Love” series.
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A little over a year ago, Adpearance Co-Founder David Steinberg released a blog article titled, “How to Set up Google Analytics Event Tracking Correctly.” Here’s our follow-up for 2013.
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Take full advantage of Google Analytics built-in bookmarking features truly customize your reporting dashboard with report URLs.
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