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36 Questions Equipment Dealers Should Ask Before Buying a New Website

36 Questions Equipment Dealers Should Ask Before Buying a New Website

Nov 2nd 2018 Adpearance

As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.

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Social Media 101: A Sweet Recipe for Success

Social Media 101: A Sweet Recipe for Success

Oct 18th 2018 Social Media

Think about your favorite cookie recipe. Chances are, it contains a specific combination of flour, butter, sugar, and other add-ins to make it the delicious cookie you know and love. However, if you were to change the amounts or types of those staple ingredients, the final product might look (and taste) entirely different. This concept is no different for effective social media strategies.

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