Tips, tutorials & trends from the Nerdherd
Google announced an $800+ million coronavirus help package that includes $340 million in free ads for small businesses.
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Business-as-usual has been turned on its head in the past month. But one thing that hasn’t changed? Customers turning to search engines to seek updates and information.
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Today more than ever, customers are relying on the internet to find and contact your business. When leads search for you online—what are they finding? Is your contact information correct regardless of the browser they use or website they visit? Are online reviews and star ratings helping or hurting your business?
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Over the past few weeks, the #1 question we’ve received from businesses is how they should adjust their advertising campaigns and spend.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.
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At times, this global pandemic has felt abstract. But for small businesses, it’s entirely personal.
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We recently hosted a webinar to share data and digital marketing tactics that equipment dealers can leverage today. To help navigate the coming weeks, we wanted to dive a little deeper into the best practices that were discussed.
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We’ve received lots of questions from our dealer community regarding digital marketing and recently hosted a webinar to answer those questions and share digital marketing tactics that equipment dealers can leverage today.
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Today, we want you to have peace of mind that your virtual showroom is functioning efficiently and effectively. Here are some quick tests you can run to make sure the conversion points on your website are properly routing leads to your sales team and CRM.
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If you’re making changes to your business operations, it’s important to let customers know.
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We recently hosted a webinar with Google to discuss digital advertising strategies during times of uncertainty, as well as newly developed strategies and recommendations in the Google Dealer Guidebook 2.0 and advertising tactics that auto dealerships can leverage today.
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Improving the form and function of Adpearance Websites is our top priority. We’re regularly rolling out new features and updates so you can continue to optimize and improve your website, and wanted to share some of the recent changes we’ve made for clients on our new web platform solution.
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There are many concerns about our economic state as the coronavirus is declared a pandemic and continues to spread globally. In this time of unease, we’ve received questions from clients and partners regarding advertising budgets and whether or not it’s wise to maintain current spend levels.
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Recruitment can be one of the most important yet difficult tasks for a business. In our work with the heavy equipment industry, we’ve seen that this is especially true for technicians. Having someone with the knowledge and skills necessary to work efficiently and effectively, all while maintaining trust and turning one-off service requests into life-long customer relationships is critical to a dealership’s success.
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Asserting itself as more than a space for social engagement, Facebook has continued to build its platform into a great lead-generating option for advertisers in the automotive space.
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