Blog

Tips, tutorials & trends from the Nerdherd

Posts in:

Tips for a 5-Star Sales Experience at Your Auto Dealership

By Millie Oct 28th 2018 Auto

Most car shoppers report checking an auto dealership’s online star ratings before visiting the lot. In 2018, a positive online reputation can go a long way.

Backlinks Explained: It’s About Quality, Not Quantity

By Laura Oct 24th 2018 Adpearance

A good SEO practitioner knows that one of the most important parts of search engine optimization involves backlinks and link building. However, not all links are created equal.

Social Media 101: A Sweet Recipe for Success

By Megan Oct 18th 2018 Social Media

Think about your favorite cookie recipe. Chances are, it contains a specific combination of flour, butter, sugar, and other add-ins to make it the delicious cookie you know and love. However, if you were to change the amounts or types of those staple ingredients, the final product might look (and taste) entirely different. This concept is no different for effective social media strategies.

Finding the Goldilocks Zone in Automotive Retail

By David Oct 18th 2018 Adpearance

The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships, salespeople, consumers?

An Introduction to SEO

By David Oct 11th 2018 Adpearance

What is search engine optimization? How does SEO work? How can I help my business get found? Depending on who you talk to, you’ll get very different answers to these excellent questions. We’ll share how we think about SEO as it relates to our clients.

Facebook Advertising: How to Reach Your Target Audience

By Millie Oct 8th 2018 Digital Advertising

If you aren’t using the power of Facebook’s advertising platform to tailor your digital advertising to your ideal customer demographics, you’re missing out on one of the best ways to connect with your audience.

Google Analytics: The Basics of Custom Dashboards

By Rebecca Sep 13th 2018 SEO

Organize important data in one place with Google Analytics’ custom dashboards.

Enhanced Prospect List Filtering, a Clean Redesign, and More with the Latest Foureyes® Updates

By Faye Sep 5th 2018 Foureyes

In September, we launched a new update to the Foureyes Prospect List! One of our primary goals for Foureyes is to connect you with quality prospects. We took that goal to the next level—now, you can easily customize your Prospect List to align your follow-up efforts with your sales goals. We achieved this by streamlining the feel and function of the page, while continually improving the aspects you’ve come to love.

Why Your Dealership Should Be Committed to Social Media

By Sophie Sep 4th 2018 Auto

You’ve heard a lot about social media for auto dealerships. It can be confusing, complex, difficult—but does it really help sell cars? Now, more than ever, is the perfect time for your dealership to commit to an active social media presence.

4 Ways to Increase Your Website’s Dwell Time

By Phil Aug 24th 2018 Auto

The average dwell time for sites ranking in the top 10 for a Google search is as high as 3 minutes and 10 seconds. This metric shows how successful your website is in moving customers to purchase—the longer the dwell time, the more likely that customer is finding exactly what they need.

11 Reasons to Bid on Your Branded Keywords

By Cameron Aug 23rd 2018 Auto

Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?

How to Use Off-site Factors to Drive New Customers to Your Business

By Laura Aug 7th 2018 Auto

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

Blog

Tips for a 5-Star Sales Experience at Your Auto Dealership

Tips for a 5-Star Sales Experience at Your Auto Dealership

Backlinks Explained: It’s About Quality, Not Quantity

Backlinks Explained: It’s About Quality, Not Quantity

Social Media 101: A Sweet Recipe for Success

Social Media 101: A Sweet Recipe for Success

Finding the Goldilocks Zone in Automotive Retail

Finding the Goldilocks Zone in Automotive Retail

An Introduction to SEO

An Introduction to SEO

Facebook Advertising: How to Reach Your Target Audience

Facebook Advertising: How to Reach Your Target Audience

Google Analytics: The Basics of Custom Dashboards

Google Analytics: The Basics of Custom Dashboards

Enhanced Prospect List Filtering, a Clean Redesign, and More with the Latest Foureyes® Updates

Enhanced Prospect List Filtering, a Clean Redesign, and More with the Latest Foureyes® Updates

Why Your Dealership Should Be Committed to Social Media

Why Your Dealership Should Be Committed to Social Media

4 Ways to Increase Your Website’s Dwell Time

4 Ways to Increase Your Website’s Dwell Time

11 Reasons to Bid on Your Branded Keywords

11 Reasons to Bid on Your Branded Keywords

How to Use Off-site Factors to Drive New Customers to Your Business

How to Use Off-site Factors to Drive New Customers to Your Business

How to Find a Digital Provider That Will Drive Results for Your Dealership

How to Find a Digital Provider That Will Drive Results for Your Dealership

Automotive Attribution: Taking Google Analytics Beyond VDP Views

Automotive Attribution: Taking Google Analytics Beyond VDP Views

Six Principles of Transformative Dealer Sales

Six Principles of Transformative Dealer Sales