Adpearance Websites September ‘20 Feature Release - Adpearance

Adpearance Websites September ‘20 Feature Release

We regularly roll out new features and improvements for equipment dealers on Adpearance Websites. Learn more about the updates in our September ‘20 release.

EMPLOYEE PORTAL

For a variety of reasons, it can be helpful to have a hub for employee resources within the same platform as your client-facing website. With this in mind, we created an employee portal that allows for individual configuration of the portal homepage and the pages within, and includes login instructions, error messaging, and timeout duration. 

Within the portal, you can create new pages, host important items like HR documents, post internal job listings, and more. And the best part—you can edit all the information on these pages in the same CMS as your front-end website, allowing for easy upkeep and training. 

VIDEOS ON USED EQUIPMENT PAGES

Videos can be a great sales tool, particularly for used equipment. That’s why the functionality of inventory detail pages has been expanded to allow for embedded videos. Whether you’re manually uploading through the CMS or integrating with a third-party like Sandhills or MachineFinder, your videos will now play seamlessly alongside the images you post for each piece of equipment. 

NEW REQUEST PARTS FORM WITH ADDITIONAL FIELDS

To streamline the sales process, your parts department may want more specific form submissions. Now, you can fit the ‘Request Parts’ form to your specific needs with new field options in the CMS. Provide customers with the option to specify the model of equipment they need a part for, as well as the stock number of the part itself, enabling your team to easily handle each customer’s needs with fewer back-and-forth interactions. 

CUSTOMIZABLE INVENTORY INDEX GRID

Now, you can pick and choose which specifications show on your inventory grid, allowing you to configure your customers’ experience and better show them what they’re looking for. Select certain specifications that may be more important for your customers than others when browsing all available equipment. 

What’s Next

If you have feedback to help improve Adpearance Websites, share your ideas or input with our websites platform team by contacting your Digital Strategist or [email protected]. To learn more about equipment dealer websites from Adpearance, request a free digital analysis.

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Emily Eby

Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.

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