Blog

Tips, tutorials & trends from the Nerdherd

Aligning Your Sales & Marketing with the Car Shopper’s Journey

Aligning Your Sales & Marketing with the Car Shopper’s Journey

Nov 7th 2019

When you work in auto sales, it’s easy to get caught up in the day-to-day at your dealership and forget about the sales process from your customers’ perspective. It’s natural to zero in on what happens after car shoppers become leads and before they purchase a vehicle, but if you do so you’re missing out on all the important decisions and opportunities that happen in the early stages of the sales funnel.

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Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Sep 12th 2019

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

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Digital Marketing 200: Beyond the Basics for Equipment Dealerships

Digital Marketing 200: Beyond the Basics for Equipment Dealerships

Sep 6th 2019

A comprehensive digital marketing strategy for a heavy equipment dealership should start with a strong foundation. But once you have a well-designed and functional website, a digital advertising strategy that’s bringing you high-quality leads, and a search engine optimization strategy that’s keeping you visible and easily found by customers, you’re ready to level up.

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Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Jul 12th 2019

Harvest might be winding down but capital equipment dealers still have time to offload used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

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Video Marketing 101 for Equipment Dealers

Video Marketing 101 for Equipment Dealers

Jun 28th 2019

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.

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Unpacking the New Click Share Metric in Google Ads

Unpacking the New Click Share Metric in Google Ads

Jun 3rd 2019

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.

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Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

May 28th 2019

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

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