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Tips, tutorials & trends from the Nerdherd

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PR Fails: How Not to (Dis-)Engage on Social Media

By Jennifer May 18th 2015

To every brand there is a social platform, and to every social platform there is a season. But when your brand is getting attacked on all sides from upset fans clamoring for apologies and expectations after your brand made a bad move—what can you do?

Adpearance’s Fourth Annual Open House

By Laura Apr 22nd 2015

On May 1, from 4-7 p.m., Adpearance will open its doors for an annual Open House and Agency Tour! Join the #Nerdherd for some networking fun, foosball, and conversation about the state of digital marketing. Doors open at 4 p.m.; come kick off your weekend with marketing talk and general nerding out, along with light appetizers and drinks.

Project Management and Website Design

By Eva Apr 3rd 2015

As a digital agency, it’s important to consider how we can not only support our clients and their business objectives, but also minimize project pitfalls and create clear pathways to success during the website design process.

Expression Engine, Channel Images, Foundation 5 and You

By Philippe Mar 18th 2015

Adpearance’s development environment is robust and flexible. I’ll describe what I’ve learned and intuited as being the best practices for managing images using Expression Engine, Channel Images, and Foundation.

Why Net Neutrality Matters for Digital Marketing

By Derek Mar 12th 2015

What does internet regulation and net neutrality mean for digital marketing? Read on for an opinion from the #Nerdherd.

Under the Hood: 3 Ways Auto Dealers Inspire Us Daily

By Kenzie Mar 4th 2015

Take a look into the fast-paced auto world. See how working with clients in the auto industry has motivated our digital marketing teams and continued to bring out our competitive side.

Web Design: A Content-First Approach

By Megan Feb 12th 2015

Learn why the Adpearance Project Team approaches website design and development with a content-first mindset.

The 12th Man

By Corre Jan 23rd 2015

In digital marketing, learn why it’s important to watch and analyze the 12th man to produce work that will appeal to them and most importantly, turn them into our customer.

How Subtle Animations Enhance User Interaction

By Jeremy Jan 13th 2015

When used appropriately in web design, animations can enhance UX and drive conversions. Learn when and why animations may be used for digital experience.

Married To The Job

By Cynthia Jan 8th 2015

The relationship between an agency and a client should be rooted in shared goals and open communication. Gain insight into the stages of building a lasting relationship with a client, through helpful tips for establishing trust and communicating effectively.

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PR Fails: How Not to (Dis-)Engage on Social Media