Tips, tutorials & trends from the Nerdherd
Feb 21st 2018
We’re relocating about a mile from our SW Portland space(s) to the new Field Office campus in NW Portland. It’s an exciting change for our rapidly growing company.
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Jan 12th 2018
Branding through traditional media has always felt like a catch-22—required for business success, but with so much wasted spend. Personalized commercial opportunities now available for digital branding change the numbers so you can be more efficient, get in front of the right audience, and deliver better messages.
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Dec 1st 2017
What are these new Local Services Ads from Google? And how can your business take advantage of them? Read on to learn about this disruptive new innovation.
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Sep 26th 2017
Decreased foot traffic, fewer test-drives, and better-informed customers are just a few ways the internet has transformed the car buying process. Find out how YouTube is driving this change, and why so many auto customers are using the online platform.
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Aug 9th 2017
As technology changes how consumers buy cars, dealerships need to update their sales processes to keep up. Here we’ll explore five ways to improve the overall performance of your sales team.
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Jun 20th 2017
Digital marketing for fixed ops presents a huge revenue opportunity for auto dealerships. Here’s why your dealership should be investing in digital marketing for fixed ops.
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May 17th 2017
Google’s search engine results page (SERP) has changed significantly in the last few years affecting where and how local businesses can appear online. Staying informed about these changes and learning how to adjust your SEO strategy accordingly is critical for local businesses.
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May 1st 2017
The auto market rarely stays stagnant. Consumer behavior fluctuates, seasonality plays a role, and even the rules of the digital advertising world change. Within this ever-changing market, dealerships need to understand when and how to adjust their digital advertising strategies.
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Apr 27th 2017
Used car advertising can be a huge opportunity for auto dealers. Follow these digital advertising best practices to get the most from your ad dollars.
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Aug 2nd 2016
When Adpearance selects the optimal ad position for each of our automotive clients, whether on desktop or mobile devices, there are three main components we consider: visibility, likelihood of clicks, and return on investment.
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Jun 7th 2016
What you can do as an auto dealer to ensure you are keeping up with the Car-dashians.
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May 23rd 2016
Using machine learning and a random forest classifier as a step toward more efficient SEO management.
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Apr 4th 2016
Learn how our Digital Advertising Team balances the three key components that determine overall account health.
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Feb 29th 2016
Learn more about how content marketing, social media, and search engine optimization can boost your ecommerce revenue.
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