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Tips, tutorials & trends from the Nerdherd

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Three Avoidable Ways Your Auto Dealership Loses Leads

By David Jun 28th 2018

Every experienced salesperson knows that while generating and engaging leads aren’t easy, it isn’t hard to lose leads. But what are the odds that all leads marked as “lost” or “dead” at your auto dealership are actually lost? Consider the opportunities you could close if those not-so-lost leads came to light.

Key Digital Marketing Insights for Equipment Dealers from the 2018 MHEDA Convention

By Ashley Jun 14th 2018

We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.

Why Your Car Dealership Should Be Doing Dynamic Remarketing

By Cameron Jun 5th 2018

Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership. Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.

The Auto Shopper’s Journey: Luxury vs. Non-Luxury [INFOGRAPHIC]

By Megan May 31st 2018

Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.

Leadership Choices that Killed Our Recruiting

By David May 24th 2018

Every entrepreneur has two stories: the story they tell people and the real story. I find the real stories so much more interesting. Below is the real story on how we royally effed up our recruiting pipeline and what we are doing to fix it.

How to Make Usable Brand Guidelines

By Ren May 21st 2018

Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed this common issue with our recent re-branding efforts.

3 Overlooked Opportunities for Equipment Dealers

By Connor May 17th 2018

Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.

Creating Logos for a Brand Family

By Ren May 1st 2018

Take a look at the process and strategy behind the new branding of Adpearance and Foureyes and pick up tips on how to design logos for your brand portfolio.

How to Evaluate Your Website as a Business Owner

By Rebecca Apr 23rd 2018

It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.

The SEO Impact of Reputation Management

By Cameron Apr 13th 2018

Reviews are a valuable part of growing your business online because they affect not only your reputation but also your local strategy and rankings on Google.

Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

By Maria Apr 10th 2018

We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.

Keeping Pace With Customer Expectations

By Aaron Apr 2nd 2018

The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known are doing more by phone—ordering clothes, buying groceries, and hailing rides—it’s critical that your company makes changes to keep pace with customer expectations.

You Got the Interview. Now What?

By Allison Mar 26th 2018

Read on for my top ten tips on how to have best interview of your career.

You’re Invited! Join us for our Design Week Event & Open House

By Beau Mar 22nd 2018

Celebrate with us at the Field Office during our upcoming Design Week Portland (DWP) event and open house the afternoon of April 17, 2018. Our event, From Cubicles to Campuses: An Evolution of the Office Space runs from 3:00-4:30 p.m. with our Open House coinciding from 4:00-7:00 p.m.

2018 Brings New Features & Updated UI to Foureyes

By Faye Mar 20th 2018

Over the last few weeks, we released a major product upgrade for Foureyes that fine-tunes the data we share to make sure every piece helps your salespeople. That includes both the data we show, as well as what we choose not to show. To achieve this, we’ve re-imagined huge sections of our interface.