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Tips, tutorials & trends from the Nerdherd

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Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

By Connor May 28th 2019

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

Lowering Ad Conversion Costs with Micro-Moments [GUIDE]

By Cameron May 8th 2019

Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.

The Car Dealer’s Dos and Don’ts of Personalization in Sales

By Calvin Apr 4th 2019

If canned responses and autoresponder bots are what you think of when you think personalization, you’re missing out on technology and solutions that can make a big impact for auto dealership sales.

10-Years of Business Partnership Lessons with Co-Founders, David Steinberg and Aaron James

By Meredith Apr 1st 2019

If you’ve spent any time around Adpearance, you’ve likely encountered at least one of the co-founders, David Steinberg and Aaron James. They’re highly active and visible in the business that, this month, is celebrating 10 years.

Digital Sales Management Questions Car Dealers Should be Asking

By Drew Apr 1st 2019

You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start with.

Standing Out in the “Near Me” Market

By Phil Mar 28th 2019

‘Near me’ searches are increasingly common for consumers shopping on-the-go via smartphone. To serve up the best local results regardless of where searchers are, Google’s algorithm is getting better and better at understanding ‘near me’ intent and determining which local businesses to rank in maps and organic results.

5 Tips to Maximize Manufacturer Co-Op Dollars

By Ryan Mar 27th 2019

If you’re interested in maximizing ROI for your dealership, here are a few tips we’ve picked up after working with multiple heavy equipment dealers who make the most out of co-op advertising opportunities.

Automotive and the Amazonification of Everything

By David Mar 26th 2019

Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.

Tips for Optimizing Your Car Dealership Website

By Amanda Mar 22nd 2019

Over the past few years, I’ve spent a lot of time on car dealership websites. I’ve had the opportunity to work on hundreds of websites and have seen firsthand how dealers can successfully rank organically and bring in high-quality traffic by providing real value to the user.

How CRM Adoption Fuels Equipment Sales

By Parker Mar 21st 2019

After working closely with machinery and heavy equipment dealerships, we’ve seen the impact that adopting a CRM can have for B2B companies with multiple locations and business divisions. Here’s what our experience working with thousands of dealers—with and without CRMs—has shown us.

Ecommerce Lessons for Automotive

By Becca Mar 15th 2019

What can car dealers learn from online retailers? Here are three big takeaways from ecommerce marketing that can be applied to automotive.

You’re Invited! Celebrate Adpearance’s 10th Birthday with Design Week Portland

By Erin Mar 11th 2019

Join us for our annual Design Week Portland Open House on Monday, April 8, from 4:00 – 7:00 p.m. We’ll have a ping-ponging, toast-making, rip-roaring good time as we ring in our 10th year!

Authentically LGBTQ+ at Work

By Josh Mar 8th 2019

Hi. My name’s Josh, and I’m gay. There are always varying degrees of “out” at the office. But I strive to be authentic wherever I am, here’s how I do it.

To the Women Who Don’t Feel 100% Qualified

By Erin Feb 22nd 2019

Our VP of Client Success discusses the importance of taking action to grow in the workplace. If you’ve felt less than 100% qualified for a job or project and are looking for tips on how to overcome this lack of confidence read on.

The Problem with Your Online Equipment Inventory Feed and How to Fix It

By David Jan 29th 2019

Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it’s convenient to upload your inventory to a hub site that aggregates and syndicates the feed, dealers may not be aware of the huge drawbacks that it can create.