Tips, tutorials & trends from the Nerdherd
Jul 21st 2020
We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.
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Jul 13th 2020
As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value inventory without missing a beat. You understand the ROI of a new sales manager. But how comfortable are you evaluating your own website?
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Jul 8th 2020
To make the most of the summer months, lead generation efforts need to work efficiently and effectively alongside your business. Here are a few ways to measure the opportunity in your market and pivot your digital advertising to take advantage of seasonal demand.
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Jul 7th 2020
We recently hosted a webinar to share digital marketing trends and tactics that equipment dealers can use to maximize the upseason and capture more leads this summer and fall.
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Jul 6th 2020
Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.
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Jul 1st 2020
Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.
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Jun 30th 2020
We’re regularly rolling out new features for Adpearance Websites. Learn more about the latest updates in our June ‘20 release.
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Jun 22nd 2020
We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
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Jun 22nd 2020
We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.
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Jun 18th 2020
Online searches for heavy equipment are on the rise. Take advantage of the increase in demand by aligning your digital marketing with each step in the buyer’s journey.
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Jun 2nd 2020
In the ever-changing landscape of search results and SEO, one thing remains clear: Google My Business (GMB) is essential for digital marketing success. GMB is an important way for businesses to connect with customers, and auto dealerships especially need to use this tool to ensure their business is easily found and accessible online.
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May 29th 2020
It goes without saying that the past few months have brought unprecedented change to businesses across the country. By analyzing website traffic and sales trends from the U.S., we can begin to understand just how much the auto industry was impacted by COVID-19 and determine whether car sales are rebounding following the initial coronavirus outbreak.
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May 28th 2020
We’re regularly rolling out new features and updates to Adpearance Websites. Learn more about the May ‘20 release.
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May 26th 2020
We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updated data and insights.
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May 25th 2020
We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back weekly for updated data and insights.
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