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Tips, tutorials & trends from the Nerdherd

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Use Video, Display, and Social Advertising to Fill Your Lead Funnel

By Calvin Nov 12th 2020

In terms of direct ROI, search advertising is the most effective channel for low-funnel lead capture. But that doesn’t diminish the value of video, display, and social advertising.

6 Digital Marketing Strategies for Equipment Dealers to Leverage in 2021

By Caitlin Nov 11th 2020

With an SEO strategy keeping your business visible and digital advertising campaigns generating high-quality leads, you’re bound for year-round success.

5 Ways to Increase the Number of Low-Funnel Leads You’re Generating Monthly

By Calvin Nov 2nd 2020

If you’re not getting enough high-quality, low-funnel leads, take these measures to move the needle and increase your lead flow from digital advertising.

Adpearance Websites October ‘20 Feature Release

By Emily Oct 30th 2020

We regularly roll out new features and improvements for equipment dealers on Adpearance websites. Learn more about the latest updates in our October ‘20 release.

2020 Digital Advertising Holiday Playbook

By Jason Oct 26th 2020

Every year, automotive sales spike between the last week of October and the end of the year, typically seeing a 9-11% increase in sales around Black Friday and a 70-85% increase in sales around Christmas.

Are You Getting Enough Low-Funnel Leads?

By Calvin Oct 23rd 2020

After 10+ years working with auto dealerships, I think I’ve figured out what they want—to cut the BS and get better results from digital advertising campaigns.

How Much Should Equipment Dealers Spend on Digital Marketing?

By Connor Oct 21st 2020

If you’re like most heavy equipment dealerships, your digital marketing budgets have grown exponentially in the last decade. So how should you approach budget planning? You know budgets aren’t endless: What’s the right number?

October Traffic & Paid Search Trends for Heavy Equipment Dealers

By Calvin Oct 21st 2020

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back monthly for updated data and insights.

October Traffic & Paid Search Trends for Auto Dealers

By Calvin Oct 20th 2020

To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for more than 700 auto dealerships. Check back monthly for updated data and insights.

Adpearance Websites September ‘20 Feature Release

By Emily Oct 1st 2020

We regularly roll out new features and improvements for equipment dealers on Adpearance Websites. Learn more about the updates in our September ‘20 release.