Blog

Are You Tracking the Right Digital Marketing KPIs for Your Dealership?

Are You Tracking the Right Digital Marketing KPIs for Your Dealership?

By Damon Aug 13th 2020

The key to better marketing performance is cleaner, more accurate data. When you can clearly see what channels are generating leads and demonstrating a strong return on investment for your business, you can make better decisions that generate more leads.

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Evaluate Equipment Dealer Website Platforms with This Checklist

Evaluate Equipment Dealer Website Platforms with This Checklist

By Marisa Aug 12th 2020

To help heavy equipment dealers find the website solution that’s right for their business, we’ve designed a checklist to help you evaluate your options and assess website providers from a digital marketing perspective.

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Website Traffic & Digital Marketing Trends for Automotive - July

Website Traffic & Digital Marketing Trends for Automotive - July

By Calvin Jul 22nd 2020

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.

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Website Traffic & Digital Marketing Trends for Heavy Equipment - July

Website Traffic & Digital Marketing Trends for Heavy Equipment - July

By Erin Jul 21st 2020

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.

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7 Questions to Ask If You’re Considering a New Equipment Dealer Website

7 Questions to Ask If You’re Considering a New Equipment Dealer Website

By Emily Jul 13th 2020

As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value inventory without missing a beat. You understand the ROI of a new sales manager. But how comfortable are you evaluating your own website?

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Gauging Your Dealership’s Market Opportunity This Summer

Gauging Your Dealership’s Market Opportunity This Summer

By Ben Jul 8th 2020

To make the most of the summer months, lead generation efforts need to work efficiently and effectively alongside your business. Here are a few ways to measure the opportunity in your market and pivot your digital advertising to take advantage of seasonal demand.

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Seasonal Digital Marketing Opportunities for Equipment Dealers

Seasonal Digital Marketing Opportunities for Equipment Dealers

By Connor Jul 7th 2020

We recently hosted a webinar to share digital marketing trends and tactics that equipment dealers can use to maximize the upseason and capture more leads this summer and fall.

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Why Your Dealership Should Be Doing Dynamic Inventory Advertising

Why Your Dealership Should Be Doing Dynamic Inventory Advertising

By Elliott Jul 6th 2020

Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.

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Facebook Ad Alternatives

Facebook Ad Alternatives

By Damon Jul 1st 2020

Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.

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Adpearance Websites June ‘20 Feature Release

Adpearance Websites June ‘20 Feature Release

By Ryne Jun 30th 2020

We’re regularly rolling out new features for Adpearance Websites. Learn more about the latest updates in our June ‘20 release.

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Website Traffic & Digital Marketing Trends for Automotive - June

Website Traffic & Digital Marketing Trends for Automotive - June

By Calvin Jun 22nd 2020

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.

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Website Traffic & Digital Marketing Trends for Heavy Equipment - June

Website Traffic & Digital Marketing Trends for Heavy Equipment - June

By Erin Jun 22nd 2020

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back for updated data and insights.

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Aligning Your Digital Marketing with the Equipment Sales Funnel

Aligning Your Digital Marketing with the Equipment Sales Funnel

By Parker Jun 18th 2020

Online searches for heavy equipment are on the rise. Take advantage of the increase in demand by aligning your digital marketing with each step in the buyer’s journey.

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