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Effective Multichannel Strategies to Help Recruit Technicians

Effective Multichannel Strategies to Help Recruit Technicians

Mar 12th 2020

Recruitment can be one of the most important yet difficult tasks for a business. In our work with the heavy equipment industry, we’ve seen that this is especially true for technicians. Having someone with the knowledge and skills necessary to work efficiently and effectively, all while maintaining trust and turning one-off service requests into life-long customer relationships is critical to a dealership’s success.

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SEO & SEM: What’s the Difference?

SEO & SEM: What’s the Difference?

Feb 24th 2020

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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