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Blog

Tips, tutorials & trends from the Nerdherd

Effective Multichannel Strategies to Help Recruit Technicians

Effective Multichannel Strategies to Help Recruit Technicians

Mar 12th 2020

Recruitment can be one of the most important yet difficult tasks for a business. In our work with the heavy equipment industry, we’ve seen that this is especially true for technicians. Having someone with the knowledge and skills necessary to work efficiently and effectively, all while maintaining trust and turning one-off service requests into life-long customer relationships is critical to a dealership’s success.

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SEO & SEM: What’s the Difference?

SEO & SEM: What’s the Difference?

Feb 24th 2020

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

Dec 17th 2019

Adpearance and Google recently hosted a webinar to discuss marketing trends, digital advertising innovations and betas coming in 2020. With a new year and the start of a new decade quickly approaching, here are the trends and tactics that heavy equipment dealerships can use to level-up their digital marketing strategies and grow their sales.

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Introducing Paid Lead Alerts

Introducing Paid Lead Alerts

Dec 16th 2019

Adpearance and Foureyes are partnering to bring the power of Foureyes’ patented user-level tracking and sales intelligence right to your inbox. Adpearance digital advertising clients can now receive email alerts when they get a new lead from digital advertising efforts with Paid Lead Alerts, powered by Foureyes.

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Aligning Your Sales & Marketing with the Car Shopper’s Journey

Aligning Your Sales & Marketing with the Car Shopper’s Journey

Nov 7th 2019

When you work in auto sales, it’s easy to get caught up in the day-to-day at your dealership and forget about the sales process from your customers’ perspective. It’s natural to zero in on what happens after car shoppers become leads and before they purchase a vehicle, but if you do so you’re missing out on all the important decisions and opportunities that happen in the early stages of the sales funnel.

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