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5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

By Calvin Dec 17th 2019

Adpearance and Google recently hosted a webinar to discuss marketing trends, digital advertising innovations and betas coming in 2020. With a new year and the start of a new decade quickly approaching, here are the trends and tactics that heavy equipment dealerships can use to level-up their digital marketing strategies and grow their sales.

Introducing Paid Lead Alerts

By Olivia Dec 16th 2019

Adpearance and Foureyes are partnering to bring the power of Foureyes’ patented user-level tracking and sales intelligence right to your inbox. Adpearance digital advertising clients can now receive email alerts when they get a new lead from digital advertising efforts with Paid Lead Alerts, powered by Foureyes.

Video Advertising Strategies for the Holidays

By Calvin Nov 21st 2019

Adpearance and Google recently co-hosted a webinar to share video advertising strategies with auto dealers. Watch now for seasonal insights, tips and best practices, and the dynamic technology you can leverage to engage in-market shoppers and build brand awareness at scale.

Growing and Maintaining Our Developer Team Culture

By Grant Nov 14th 2019

As a rapidly growing company, we’re always hiring developers. So much of what we build integrates across the entire platform, meaning who we add to the team matters a lot. Arguably, there’s no more important qualification than finding someone who can enable us to stay open in our communication and keep up with software practices and standards.

Aligning Your Sales & Marketing with the Car Shopper’s Journey

By Naveen Nov 7th 2019

When you work in auto sales, it’s easy to get caught up in the day-to-day at your dealership and forget about the sales process from your customers’ perspective. It’s natural to zero in on what happens after car shoppers become leads and before they purchase a vehicle, but if you do so you’re missing out on all the important decisions and opportunities that happen in the early stages of the sales funnel.

What Results Will Dynamic Video Drive For Your Dealership?

By Casey Oct 31st 2019

Learn more about the dynamic video solution that enables auto dealers to advertise with unique, model-specific videos featuring in-stock inventory and up-to-date pricing.

Balancing Budget and Market Share

By Erin Oct 28th 2019

If it feels like your digital advertising provider is always asking for more budget, there’s a reason. Budget is one of the main factors in determining your market share online.

What the Removal of Average Position in Google Ads Means for Advertisers

By Damon Oct 1st 2019

Average position is disappearing from Google Ads, but what does that mean for auto dealers? We’re breaking down the removal of this metric from Search campaigns, including what it means for advertisers and how we’re handling the change at Adpearance.

Building Your Digital Marketing Capabilities

By Meredith Sep 18th 2019

Adpearance and the Material Handling Equipment Distributors Association (MHEDA) hosted a webinar for equipment dealers to learn how to build their digital marketing capabilities. Download the presentation to learn what you need to build a marketing plan for sales success.

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

By Jason Sep 12th 2019

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

Digital Marketing 200: Beyond the Basics for Equipment Dealerships

By Caitlin Sep 6th 2019

A comprehensive digital marketing strategy for a heavy equipment dealership should start with a strong foundation. But once you have a well-designed and functional website, a digital advertising strategy that’s bringing you high-quality leads, and a search engine optimization strategy that’s keeping you visible and easily found by customers, you’re ready to level up.

7 Heavy Equipment Digital Marketing Strategies for Sales Success

By Amy Aug 21st 2019

Online searches for heavy equipment have exploded over the past 10 years. The increase in customers searching online for specific pieces of machinery is beneficial for equipment dealers, but also means it’s increasingly important to use digital marketing to stand out from the competition.

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

By James Jul 12th 2019

Harvest might be winding down but capital equipment dealers still have time to offload used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

Video Marketing 101 for Equipment Dealers

By Andrea Jun 28th 2019

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.

Unpacking the New Click Share Metric in Google Ads

By Damon Jun 3rd 2019

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.