Ben Neal, Author at Adpearance

Ben Neal

Drive New Business with Parts & Service Advertising

As vehicle inventory levels fluctuate, now is a great time to take advantage of fixed operations-related searches and drive net-new business to your dealership. Generate...
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Inclusive Advertising for Spanish Language Audiences

Capture the attention of the second largest language audience in the US with effective Spanish-language digital advertising. With more than 41.8 million people who speak...
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Measuring Success for Spa Dealers

Data-informed strategies and decision-making are critical to digital marketing success. There are a variety of metrics and key performance indicators (KPIs) you can track to...
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The 2022 Guide to Used Car Advertising

Used and certified pre-owned vehicles are a great opportunity for dealers to increase their inventory as new vehicle inventory remains low. Take advantage of continued...
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Brand Safety with Google Ads Content Exclusions

Worried about digital ad placements that don’t align with your company’s values? You can control the type of content where your ads are featured with...
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How to Use Digital Advertising to Buy More Used Inventory

High consumer demand for cars plus manufacturer supply chain issues has created low inventory levels for dealerships. While it is hard to control what inventory...
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2021 Auto Dealer’s Guide to Google Paid Search

Take control of the levers that lead to discovery. Generate leads and a better ROI with digital advertising.
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The 2021 Guide to Used Car Advertising

Used car advertising presents a big opportunity for auto dealers. Use these digital advertising tactics to sell more used and certified pre-owned inventory in 2021.
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Gauging Your Dealership’s Market Opportunity This Summer

To make the most of the summer months, lead generation efforts need to work efficiently and effectively alongside your business. Here are a few ways...
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