Calvin Mesman, Author at Adpearance

Calvin Mesman

AI and Digital Advertising

The incorporation of AI into our professional and personal lives is becoming unavoidable. Ad platforms are investing heavily in automation and machine learning, heralding the...
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What Does AI-powered Bing Chat Mean for Your Business?

It feels like a new AI tool is launching daily, and Microsoft is including itself in the conversation with Bing Chat. Leveraging the same technology...
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Level-up CTV Conversion Tracking with User-level Visibility

Connected TV (CTV) has made TV advertising accessible for businesses of all sizes with the same targeting, tracking, and reporting benefits as digital advertising. Adpearance...
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Adpearance Awarded Google Premier Partner Status

Adpearance’s digital advertising solutions utilize cutting-edge technology to deliver results for our clients. As a result of our hard work, Google Ads has awarded Adpearance...
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Optimize Your Advertising with Performance Max

Leverage the power of automation and machine learning across your entire Google Ads inventory with Performance Max campaigns.  Performance Max campaigns combine Google’s automation technologies...
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Strategies for Seasonal Advertising and Year-end Transition in Auto

Now is the time to focus on maximizing your digital advertising opportunities this holiday season and preparing for automotive year-end transitions. Shopper interest is still...
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2022 Automotive Digital Advertising Holiday Playbook

Make the most of high auto demand this holiday season with a seasonal advertising strategy that fits your dealership. Leverage simple, advanced, and aggressive recommendations...
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Digital Advertising Trends to Follow in 2022

As technology, inventory, and user behavior continue to change how consumers decide to make purchases, keeping up with the latest opportunities to boost lead generation...
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The Benefits of Changing Advertising Providers

You may have heard of a weak transition period when switching from one digital advertising provider to another. Don’t let fear of a transition period...
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Secure Top Ad Placement in Google with New Vehicle Ads

Vehicle Ads represent one of the biggest changes to the search results page in nearly a decade. Google moved them from alpha to a beta...
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