Blog posts by

Connor Hutchens

Digital Advertising Services Manager

Posts in:

How Much Should Equipment Dealers Spend on Digital Marketing?

By Connor Oct 21st 2020

If you’re like most heavy equipment dealerships, your digital marketing budgets have grown exponentially in the last decade. So how should you approach budget planning? You know budgets aren’t endless: What’s the right number?

Seasonal Digital Marketing Opportunities for Equipment Dealers

By Connor Jul 7th 2020

We recently hosted a webinar to share digital marketing trends and tactics that equipment dealers can use to maximize the upseason and capture more leads this summer and fall.

Heavy Equipment Digital Marketing Performance Trends - May

By Connor May 25th 2020

We’re closely monitoring website traffic and paid search trends for heavy equipment dealers. Check back weekly for updated data and insights.

Heavy Equipment Digital Marketing Performance Trends - April

By Connor Apr 27th 2020

We’re closely monitoring website traffic and paid search trends for heavy equipment dealerships. Check back weekly for updates, data, and insights.

What You Can Do Today: Equipment Digital Advertising Strategies for Right Now

By Connor Mar 27th 2020

We’ve received lots of questions from our dealer community regarding digital marketing and recently hosted a webinar to answer those questions and share digital marketing tactics that equipment dealers can leverage today.

3 Steps to Select Your Essential KPIs for Digital Advertising Success

By Connor Feb 18th 2020

With all the data available today, how can equipment dealerships cut through the noise, narrow in on key data points, and ultimately measure what really matters? Here are three steps to take to identify the KPIs that are unique and meaningful to your business.

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

By Connor May 28th 2019

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

3 Overlooked Opportunities for Equipment Dealers

By Connor May 17th 2018

Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.