Blog posts by

Damon Melton

Senior Digital Advertising Specialist

Posts in:

Facebook Ad Alternatives

By Damon Jul 1st 2020

Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.

What the Removal of Average Position in Google Ads Means for Advertisers

By Damon Oct 1st 2019

Average position is disappearing from Google Ads, but what does that mean for auto dealers? We’re breaking down the removal of this metric from Search campaigns, including what it means for advertisers and how we’re handling the change at Adpearance.

Unpacking the New Click Share Metric in Google Ads

By Damon Jun 3rd 2019

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.