Sep 24th 2020
Weighing the pros and cons for auto dealers.
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Aug 13th 2020
The key to better marketing performance is cleaner, more accurate data. When you can clearly see what channels are generating leads and demonstrating a strong return on investment for your business, you can make better decisions that generate more leads.
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Jul 1st 2020
Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.
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Oct 1st 2019
Average position is disappearing from Google Ads, but what does that mean for auto dealers? We’re breaking down the removal of this metric from Search campaigns, including what it means for advertisers and how we’re handling the change at Adpearance.
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Jun 3rd 2019
Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.
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