Damon Melton
As user privacy concerns lead browsers like Google to shift toward a cookieless world, leveraging your first-party data is more important than ever. Google Customer...
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Vehicle Ads are a massive opportunity for auto dealers to advertise live inventory in the best placements on Google search pages. However, they require multiple...
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Google Smart Bidding has transformed how we execute search ads over the past year, and new machine learning-powered bidding continues to offer new bidding strategies...
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High consumer demand paired with the global computer chip shortage has created low inventory challenges for businesses across industries. While it is hard to estimate...
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The computer-chip shortage, exacerbated by supply-chain issues during the COVID-19 pandemic has impacted auto inventory across the country as consumer demand remains strong. As long...
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The key to better marketing performance is cleaner, more accurate data. When you can clearly see what channels are generating leads and demonstrating a strong...
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Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need...
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Average position is disappearing from Google Ads, but what does that mean for auto dealers? We’re breaking down the removal of this metric from Search...
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Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising...
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