Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Sep 12th 2019

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

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