Jason Rosen, Author at Adpearance - Page 2 of 3

Jason Rosen

2022 Paid Search Trends for Auto Dealers

Recently improved automation technologies present auto dealers with the opportunity to acquire more high-quality leads at a lower cost. Here are three paid search trends...
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How Smart Bidding Improves Campaign Reach Efficiency

Historically, brand and manufacturer terms were too broad for dealerships to use in paid search campaigns. Search volume and cost per conversion were really high...
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How Discovery Ads Can Capture Quality Leads

Generate quality leads by reaching shoppers who have searched for products or services that your business provides with Google Discovery ads. Connect with untapped Search...
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Digital Advertising Tips for Powersports Dealers

Successful digital advertising for your powersports dealership is more than just great visuals and ad copy. It’s about creating an exceptional start-to-finish experience for the...
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CTV Advertising to Reach More Car Shoppers

Maximize your advertising budget with the targeting capabilities of Connected TV. Any TV that connects to the internet to stream content is a Connected TV...
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2021 Paid Search Trends for Auto Dealers

If the theme of 2020 was “pivot,” with dealerships needing to make rapid and often significant changes to their paid search strategies in response to...
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2020 Digital Advertising Holiday Playbook

Every year, automotive sales spike between the last week of October and the end of the year, typically seeing a 9-11% increase in sales around...
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Google Rolls Out New Restrictions to Personalized Advertising Policies: What Dealers Need to Know

On October 19, 2020, Google will release new targeting restrictions to its personalized advertising policies.
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Announcing New Digital Marketing Reports & Live Data for Auto Dealers

Are your leads pacing to hit your number this month? Are you advertising enough—or too much—to hit your sales quota?
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Updates to Your Fixed Ops Ad Campaigns to Make Today

If your sales department is closed or working remotely, but your service department remains operational, get the most from fixed ops with updates to your...
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