Blog posts by

Laura Atwell

Inbound Services Director

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How to Use Off-site Factors to Drive New Customers to Your Business

How to Use Off-site Factors to Drive New Customers to Your Business

Aug 7th 2018

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

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Social Media Strategies to Market Your Brand Voice

Social Media Strategies to Market Your Brand Voice

Oct 3rd 2013

What makes your brand voice unique? Would you consider your company to be an introvert or an extrovert? Do you know how your business would score on a personality quiz? More and more, social media platforms are encouraging brand and marketing managers to consider these questions as online engagement becomes an expression of brand personality and customer identity.

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