Blog posts by

Laura Hemphill

Content Manager

Posts in:

Title Tags & Robots Files: A Glossary of SEO Terms

By Laura Nov 1st 2018

Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story.

Backlinks Explained: It’s About Quality, Not Quantity

By Laura Oct 24th 2018

A good SEO practitioner knows that one of the most important parts of search engine optimization involves backlinks and link building. However, not all links are created equal.

How to Use Off-site Factors to Drive New Customers to Your Business

By Laura Aug 7th 2018

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

A Social Media Love Story: Why Pinterest is the Perfect Match for Ecommerce

By Laura Sep 18th 2015

Pinterest may be the key to success for ecommerce sites,but how can your company turn pins into positive ROI? Read on to learn more about Pinterest’s ground breaking site design and changes to the online shopping experience.

Adpearance’s Fourth Annual Open House

By Laura Apr 22nd 2015

On May 1, from 4-7 p.m., Adpearance will open its doors for an annual Open House and Agency Tour! Join the #Nerdherd for some networking fun, foosball, and conversation about the state of digital marketing. Doors open at 4 p.m.; come kick off your weekend with marketing talk and general nerding out, along with light appetizers and drinks.

Complete the Sales Cycle & Engage Shoppers In-Stores and on Social Media

By Laura May 27th 2014

We know that loyalty marketing is important to turn shoppers into repeat customers and brand advocates, but how can companies connect the dots between walking through a store and online shopping?

Adpearance’s Third Annual Open House

By Laura Apr 3rd 2014

Join us on Friday, April 11, from 4 to 7 p.m. for Adpearance’s third annual open house!

Kindtagious: Adpearance Gives Back in 2014

By Laura Jan 27th 2014

You may have noticed the #Nerdherd embracing a new hashtag since the New Year. Read on for the latest company-wide initiative and our #Kindtagious pledge for 2014.

Happy Halloween From The Nerdherd!

By Laura Nov 1st 2013

I was working in the office, late one night, when my eyes beheld an eerie sight…for the nerdherd from their desks began to rise, and suddenly, to my surprise…it was time for a retrospective!

Social Media Strategies to Market Your Brand Voice

By Laura Oct 3rd 2013

What makes your brand voice unique? Would you consider your company to be an introvert or an extrovert? Do you know how your business would score on a personality quiz? More and more, social media platforms are encouraging brand and marketing managers to consider these questions as online engagement becomes an expression of brand personality and customer identity.

13 Job Hunting Tips for the Class of 2013

By Laura Jul 3rd 2013

To the class of 2013 – congratulations! Whether you recently walked across the stage, or will be accepting your diploma in the coming weeks, it’s time to celebrate your achievements and toast to your years as an undergrad.

Adpearance’s Second Annual Agency Tour and Open House

By Laura Mar 19th 2013

Join us on Friday, March 29, from 4 to 7 p.m. for Adpearance’s second annual agency tour and open house!

Social Media Advertising: The Total Cost Breakdown of a “Like”

By Laura Feb 26th 2013

Money can’t buy you love, but in the social media world it can buy you friends. We’re breaking down cost-per-click ads to calculate the lifetime value of a fan and weigh the benefits of expanding your social media marketing strategy to include paid ads.

Happy Halloween From Adpearance!

By Laura Oct 31st 2012

It was a dark and stormy morning at Adpearance….

Current Events and Social Media Strategy: How to Turn Sporting Events Into Marketing Gold

By Laura Aug 10th 2012

With the upcoming games, Team Adpearance thought it might be interesting to evaluate the ways in which current events can impact your social media strategy.