Aligning Your Sales & Marketing with the Car Shopper’s Journey

Aligning Your Sales & Marketing with the Car Shopper’s Journey

Nov 7th 2019

When you work in auto sales, it’s easy to get caught up in the day-to-day at your dealership and forget about the sales process from your customers’ perspective. It’s natural to zero in on what happens after car shoppers become leads and before they purchase a vehicle, but if you do so you’re missing out on all the important decisions and opportunities that happen in the early stages of the sales funnel.

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