Ren Walker, Author at Adpearance

Ren Walker

6 Ways to Improve Your Landing Page Conversion Rate

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are...
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How to Make Usable Brand Guidelines

Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed...
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Creating Logos for a Brand Family

Take a look at the process and strategy behind the new branding of Adpearance and Foureyes and pick up tips on how to design logos...
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Vectors, Bitmaps, and DPIs…oh my!

Ask me to explain curling and I couldn’t tell you, but I can answer that pesky question about what the difference is between a vector...
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A New Adpearance Logo: When It’s Time to Update Your Logo

Today, we unveil an updated version of the Adpearance logo.
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4 Tips for Online Marketing Applicants

The first lesson you learn in Marketing 101 is the same lesson you should keep in mind when applying for a marketing job: Know Your...
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The ABCs of Website User Experience

Let's take a look at three very important concepts in website usability and how each one addresses common UX Myths: Affordance, Banner Blindness, and Click...
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Designing Mobile Landing Pages REVISITED

Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let's take a look at what's...
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UX FAIL #3: How Dated Design Trends Can Hurt Your Brand

Dated design trends may come to haunt you like yearbook photos of the past. Are you using the web design equivalent of shoulder pads, acid...
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UX FAIL #2: The High Cost of Bad Design

Is your flashy website a Pontiac Fiero: looks cool, but a disaster in terms of performance? Find out why quality is more important than a...
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