Benefits of Google Customer Match

As user privacy concerns lead browsers like Google to shift toward a cookieless world, leveraging your first-party data is more important than ever. Google Customer Match is one solution to make the most of your first-party data.

How Does Google Customer Match Work?

Customer Match works by uploading first-party data from your CRM to Google Ads and matching your customers to existing Google accounts. You can even create more specific audiences by segmenting your data before you upload it. Your new audiences can then be used (or excluded) throughout your Google Ads campaigns. 

Paid Search and Shopping: Smart Bidding and Performance Max campaigns will automatically leverage signals from this new, first-party data to adjust bids based on what is known about your customer’s activities.

Gmail: Connect to your past customers and build lookalike audiences to target users who match similar online profiles to your past customers using ads tailored to their interests or needs at the top of their Gmail inbox.

YouTube: Reach your past customers and new potential customers by targeting users who behave similarly to your past customers.

Display and Discovery: Serve personalized ads on the Google Display Network to your past customers and build lookalike audiences to target users who match similar online profiles to your past customers using optimized targeting.

Benefits of Customer Match

1. Deepen your relationships by reaching existing customers with special offers, and products or services relevant to their past purchases and build net-new lookalike audiences. 
2. Create new, highly relevant audiences to target without utilizing third-party cookies.
3. Improve the performance of your Smart Bidding campaigns, and Display or Discovery ad campaigns with optimized targeting. 

Want to learn more about how Google Customer Match can benefit your digital advertising strategy? Reach out for a free digital analysis to see how your business stacks up in the competitive landscape.