Building Your Digital Marketing Capabilities

Sep 18th 2019

Adpearance and the Material Handling Equipment Distributors Association (MHEDA) hosted a webinar for equipment dealers to learn how to build their digital marketing capabilities. Download the presentation to learn what you need to build a marketing plan for sales success. 

You’ve heard time and again that you need to build out your digital marketing capabilities. But how? 

  • Where do you start? 
  • Do you do everything in-house? 
  • Hire it out? If so, which vendors do you use? 
  • Do you enhance what you already have in place?
  • How do you measure performance?

There are lots of options for what you can build, especially once you understand the different components and how they work together to build a successful marketing strategy.  

Build A Marketing Structure That Works For Your Company

To help equipment dealers get started, we hosted a webinar to break it down, brick by brick, so dealers can see the elements and build a structure that works best for their company. 

In the attached presentation, we share:

  • What capabilities are needed for your organization to become a digital marketing success story
  • Pros and cons of staffing vs. freelance
  • What to prioritize in your digital marketing development
  • How to measure performance
  • Valuable tips and tricks to get you to your goals faster  

Fill out the form below to download the presentation.

After working with dealerships, manufacturers, and OEMs for over a decade, we’re passionate about digital marketing for heavy equipment and never get tired of diving into the topic. Interested in discussing digital marketing capabilities for your equipment dealership? Contact us today for a free digital analysis and to discuss the best structure and solutions for your company.


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