Building Your Digital Marketing Capabilities
Adpearance and the Material Handling Equipment Distributors Association (MHEDA) hosted a webinar for equipment dealers to learn how to build their digital marketing capabilities. Download the presentation to learn what you need to build a marketing plan for sales success.
You’ve heard time and again that you need to build out your digital marketing capabilities. But how?
- Where do you start?
- Do you do everything in-house?
- Hire it out? If so, which vendors do you use?
- Do you enhance what you already have in place?
- How do you measure performance?
There are lots of options for what you can build, especially once you understand the different components and how they work together to build a successful marketing strategy.
Build A Marketing Structure That Works For Your Company
To help equipment dealers get started, we hosted a webinar to break it down, brick by brick, so dealers can see the elements and build a structure that works best for their company.
In the attached presentation, we share:
- What capabilities are needed for your organization to become a digital marketing success story
- Pros and cons of staffing vs. freelance
- What to prioritize in your digital marketing development
- How to measure performance
- Valuable tips and tricks to get you to your goals faster
Fill out the form below to download the presentation.
After working with dealerships, manufacturers, and OEMs for over a decade, we’re passionate about digital marketing for heavy equipment and never get tired of diving into the topic. Interested in discussing digital marketing capabilities for your equipment dealership? Contact us today for a free digital analysis and to discuss the best structure and solutions for your company.
About the Author
Adpearance is the digital marketing company obsessed with generating quality leads. Our solutions combine cutting-edge technology, premium tracking, and an expert team to transform business results.
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