Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.
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If you’ve spent any time around Adpearance, you’ve likely encountered at least one of the co-founders, David Steinberg and Aaron James. They’re highly active and visible in the business that, this month, is celebrating 10 years.
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Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.
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Join us for our annual Design Week Portland Open House on Monday, April 8, from 4:00 – 7:00 p.m. We’ll have a ping-ponging, toast-making, rip-roaring good time as we ring in our 10th year!
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Hi. My name’s Josh, and I’m gay. There are always varying degrees of “out” at the office. But I strive to be authentic wherever I am, here’s how I do it.
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Our VP of Client Success discusses the importance of taking action to grow in the workplace. If you’ve felt less than 100% qualified for a job or project and are looking for tips on how to overcome this lack of confidence read on.
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Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it’s convenient to upload your inventory to a hub site that aggregates and syndicates the feed, dealers may not be aware of the huge drawbacks that it can create.
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You already know that combining digital and traditional marketing is the best way to get successful results, but you might not know which strategies best support each other for your equipment dealership.
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2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?
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A 2010 survey of more than 1,500 CEOs found that chief executives believe that creativity is the most crucial factor for successfully navigating this increasingly complicated world.
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Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.
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As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.
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Recently, we’ve heard some horrifyingly incorrect statements about auto dealers. Time to put straight what is fact and what is fiction.
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A good SEO practitioner knows that one of the most important parts of search engine optimization involves backlinks and link building. However, not all links are created equal.
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The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships, salespeople, consumers?
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