Adpearance Receives Top Rated DrivingSales Dealer Satisfaction Award
Adpearance Receives Top Rated DrivingSales Dealer Satisfaction Award
Earning the top ranking in search engine marketing, Adpearance wins award in the SEM category.
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Earning the top ranking in search engine marketing, Adpearance wins award in the SEM category.
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Facebook has emerged as a both a brand awareness and lead-generation channel for advertisers in the automotive space.
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To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for updated data and insights.
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Adpearance presented at Digital Dealer Virtual to share three strategies to improve your return on investment from digital advertising. Watch now for actionable tips and insights to help you get better results from your digital spend in 2021.
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If the theme of 2020 was “pivot,” with dealerships needing to make rapid and often significant changes to their paid search strategies in response to the pandemic, we’re proposing that the theme of 2021 will be “specificity.”
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To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for updated data and insights.
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Used car advertising presents a big opportunity for auto dealers. Use these digital advertising tactics to sell more used and certified pre-owned inventory in 2021.
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To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for hundreds of auto dealerships. Check back monthly for updated data and insights.
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In terms of direct ROI, search advertising is the most effective channel for low-funnel lead capture. But that doesn’t diminish the value of video, display, and social advertising.
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If you’re not getting enough high-quality, low-funnel leads, take these measures to move the needle and increase your lead flow from digital advertising.
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Every year, automotive sales spike between the last week of October and the end of the year, typically seeing a 9-11% increase in sales around Black Friday and a 70-85% increase in sales around Christmas.
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After 10+ years working with auto dealerships, I think I’ve figured out what they want—to cut the BS and get better results from digital advertising campaigns.
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To help you understand the competitive landscape, we’re closely monitoring website traffic and paid search trends for more than 700 auto dealerships. Check back monthly for updated data and insights.
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On October 19, 2020, Google will release new targeting restrictions to its personalized advertising policies.
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Weighing the pros and cons for auto dealers.
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