Blog posts in

Auto

Aligning Your Sales & Marketing with the Car Shopper’s Journey

Aligning Your Sales & Marketing with the Car Shopper’s Journey

Nov 7th 2019 Auto

When you work in auto sales, it’s easy to get caught up in the day-to-day at your dealership and forget about the sales process from your customers’ perspective. It’s natural to zero in on what happens after car shoppers become leads and before they purchase a vehicle, but if you do so you’re missing out on all the important decisions and opportunities that happen in the early stages of the sales funnel.

Read More
Auto Marketing Newsletter

Get marketing updates about the auto industry—straight to your inbox!

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Sep 12th 2019 Auto

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

Read More

Unpacking the New Click Share Metric in Google Ads

Unpacking the New Click Share Metric in Google Ads

Jun 3rd 2019 Auto

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.

Read More

If you need help improving your online presence, start with a free digital marketing analysis..