Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.
Read More
Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.
Read More
If canned responses and autoresponder bots are what you think of when you think personalization, you’re missing out on technology and solutions that can make a big impact for auto dealership sales.
Read More
You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start with.
Read More
‘Near me’ searches are increasingly common for consumers shopping on-the-go via smartphone. To serve up the best local results regardless of where searchers are, Google’s algorithm is getting better and better at understanding ‘near me’ intent and determining which local businesses to rank in maps and organic results.
Read More
Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.
Read More
Over the past few years, I’ve spent a lot of time on car dealership websites. I’ve had the opportunity to work on hundreds of websites and have seen firsthand how dealers can successfully rank organically and bring in high-quality traffic by providing real value to the user.
Read More
What can car dealers learn from online retailers? Here are three big takeaways from ecommerce marketing that can be applied to automotive.
Read More
2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?
Read More
All auto dealerships should carry out these Facebook advertising best practices in 2019. Read on to learn how you can take advantage of this important advertising channel.
Read More
Sales forecasting methods can be as simple or as complicated as you want. And while there is no single correct method for auto dealerships, there are common mistakes most dealerships make that lead to inaccurate forecasting.
Read More
Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story.
Read More
Recently, we’ve heard some horrifyingly incorrect statements about auto dealers. Time to put straight what is fact and what is fiction.
Read More
Most car shoppers report checking an auto dealership’s online star ratings before visiting the lot. In 2018, a positive online reputation can go a long way.
Read More
The disruption conversation is an automotive industry obsession. When is it going to happen? Where will it come from? What form will it take? What does it mean for dealerships, salespeople, consumers?
Read More
