The key to better marketing performance is cleaner, more accurate data. When you can clearly see what channels are generating leads and demonstrating a strong return on investment for your business, you can make better decisions that generate more leads.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
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To make the most of the summer months, lead generation efforts need to work efficiently and effectively alongside your business. Here are a few ways to measure the opportunity in your market and pivot your digital advertising to take advantage of seasonal demand.
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Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.
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Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back for updated data and insights.
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In the ever-changing landscape of search results and SEO, one thing remains clear: Google My Business (GMB) is essential for digital marketing success. GMB is an important way for businesses to connect with customers, and auto dealerships especially need to use this tool to ensure their business is easily found and accessible online.
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It goes without saying that the past few months have brought unprecedented change to businesses across the country. By analyzing website traffic and sales trends from the U.S., we can begin to understand just how much the auto industry was impacted by COVID-19 and determine whether car sales are rebounding following the initial coronavirus outbreak.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updated data and insights.
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If your sales department is closed or working remotely, but your service department remains operational, get the most from fixed ops with updates to your digital advertising campaigns.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.
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Google announced an $800+ million coronavirus help package that includes $340 million in free ads for small businesses.
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Business-as-usual has been turned on its head in the past month. But one thing that hasn’t changed? Customers turning to search engines to seek updates and information.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.
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Today, we want you to have peace of mind that your virtual showroom is functioning efficiently and effectively. Here are some quick tests you can run to make sure the conversion points on your website are properly routing leads to your sales team and CRM.
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