We recently hosted a webinar with Google to discuss digital advertising strategies during times of uncertainty, as well as newly developed strategies and recommendations in the Google Dealer Guidebook 2.0 and advertising tactics that auto dealerships can leverage today.
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Asserting itself as more than a space for social engagement, Facebook has continued to build its platform into a great lead-generating option for advertisers in the automotive space.
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Review your website traffic against these averages to learn what to expect, what to look for, and how to get the results you need from your marketing efforts.
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After more than a decade working in the auto industry, we’ve seen time and time again that there are fewer consumers in-market for vehicles in January and February.
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Adpearance and Foureyes are partnering to bring the power of Foureyes’ patented user-level tracking and sales intelligence right to your inbox. Adpearance digital advertising clients can now receive email alerts when they get a new lead from digital advertising efforts with Paid Lead Alerts, powered by Foureyes.
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Adpearance and Google recently co-hosted a webinar to share video advertising strategies with auto dealers. Watch now for seasonal insights, tips and best practices, and the dynamic technology you can leverage to engage in-market shoppers and build brand awareness at scale.
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When you work in auto sales, it’s easy to get caught up in the day-to-day at your dealership and forget about the sales process from your customers’ perspective. It’s natural to zero in on what happens after car shoppers become leads and before they purchase a vehicle, but if you do so you’re missing out on all the important decisions and opportunities that happen in the early stages of the sales funnel.
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Learn more about the dynamic video solution that enables auto dealers to advertise with unique, model-specific videos featuring in-stock inventory and up-to-date pricing.
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Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.
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Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.
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Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.
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If canned responses and autoresponder bots are what you think of when you think personalization, you’re missing out on technology and solutions that can make a big impact for auto dealership sales.
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You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start with.
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‘Near me’ searches are increasingly common for consumers shopping on-the-go via smartphone. To serve up the best local results regardless of where searchers are, Google’s algorithm is getting better and better at understanding ‘near me’ intent and determining which local businesses to rank in maps and organic results.
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Every piece of software I’ve ever designed is built around my belief in the resiliency of the middleman. Here’s why this belief is central to my work.
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