Blog posts in

Auto

Posts in:

4 Ways to Increase Your Website’s Dwell Time

By Phil Aug 24th 2018 Auto

The average dwell time for sites ranking in the top 10 for a Google search is as high as 3 minutes and 10 seconds. This metric shows how successful your website is in moving customers to purchase—the longer the dwell time, the more likely that customer is finding exactly what they need.

11 Reasons to Bid on Your Branded Keywords

By Cameron Aug 23rd 2018 Auto

Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?

How to Use Off-site Factors to Drive New Customers to Your Business

By Laura Aug 7th 2018 Auto

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

How to Find a Digital Provider That Will Drive Results for Your Dealership

By Kent Aug 2nd 2018 Auto

Choosing the right digital marketing provider is crucial to achieving the results you want. You need a provider as results-driven as you and your dealership.

Automotive Attribution: Taking Google Analytics Beyond VDP Views

By Dennis Aug 1st 2018 Auto

Attribution. By nature, it’s an imperfect science. It’s true for every industry, but attribution is more difficult in automotive where conversions take place offline.

Six Principles of Transformative Dealer Sales

By Josh Jul 18th 2018 Auto

Increasing profitability for your dealership is your most urgent task. So the question becomes how can I truly move the needle?

Why Your Car Dealership Should Be Doing Dynamic Remarketing

By Cameron Jun 5th 2018 Auto

Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership. Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.

The Auto Shopper’s Journey: Luxury vs. Non-Luxury [INFOGRAPHIC]

By Megan May 31st 2018 Auto

Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.

The SEO Impact of Reputation Management

By Cameron Apr 13th 2018 Auto

Reviews are a valuable part of growing your business online because they affect not only your reputation but also your local strategy and rankings on Google.

Don’t Wait for Your Online Reputation to Magically Improve

By Breanna Mar 5th 2018 Auto

What do consumers see when they search for your business? They probably see something like this search engine results page, with reviews and ratings prominently featured across precious above-the-fold Google search page space.

Personalized Commercials: When Less Actually Gets You More

By Aaron Jan 12th 2018 Auto

Branding through traditional media has always felt like a catch-22—required for business success, but with so much wasted spend. Personalized commercial opportunities now available for digital branding change the numbers so you can be more efficient, get in front of the right audience, and deliver better messages.

Why YouTube is a Favorite Destination for Car Shoppers

By Millie Sep 26th 2017 Auto

Decreased foot traffic, fewer test-drives, and better-informed customers are just a few ways the internet has transformed the car buying process. Find out how YouTube is driving this change, and why so many auto customers are using the online platform.

5 Ways to Improve Your Auto Sales Team’s Performance

By Lacey Aug 9th 2017 Auto

As technology changes how consumers buy cars, dealerships need to update their sales processes to keep up. Here we’ll explore five ways to improve the overall performance of your sales team.

Why Your Dealership Should Be Investing in Digital Marketing for Fixed Ops

By Megan Jun 20th 2017 Auto

Digital marketing for fixed ops presents a huge revenue opportunity for auto dealerships. Here’s why your dealership should be investing in digital marketing for fixed ops.

Best Practices for Local SEO in 2017

By Hedy May 17th 2017 Auto

Google’s search engine results page (SERP) has changed significantly in the last few years affecting where and how local businesses can appear online. Staying informed about these changes and learning how to adjust your SEO strategy accordingly is critical for local businesses.