Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.
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You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start with.
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If you’re interested in maximizing ROI for your dealership, here are a few tips we’ve picked up after working with multiple heavy equipment dealers who make the most out of co-op advertising opportunities.
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You already know that combining digital and traditional marketing is the best way to get successful results, but you might not know which strategies best support each other for your equipment dealership.
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Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.
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2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?
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Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.
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All auto dealerships should carry out these Facebook advertising best practices in 2019. Read on to learn how you can take advantage of this important advertising channel.
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What is search engine optimization? How does SEO work? How can I help my business get found? Depending on who you talk to, you’ll get very different answers to these excellent questions. We’ll share how we think about SEO as it relates to our clients.
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If you aren’t using the power of Facebook’s advertising platform to tailor your digital advertising to your ideal customer demographics, you’re missing out on one of the best ways to connect with your audience.
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Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?
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Choosing the right digital marketing provider is crucial to achieving the results you want. You need a provider as results-driven as you and your dealership.
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We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.
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Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership. Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.
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Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.
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