To make the most of the summer months, lead generation efforts need to work efficiently and effectively alongside your business. Here are a few ways to measure the opportunity in your market and pivot your digital advertising to take advantage of seasonal demand.
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We recently hosted a webinar to share digital marketing trends and tactics that equipment dealers can use to maximize the upseason and capture more leads this summer and fall.
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Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.
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Major advertisers including Honda America and Ford are temporarily boycotting Facebook and canceling ad spends in July stating hate speech, violence and racial injustice need to be eradicated. But it’s smaller businesses that made up the bulk of Facebook’s $17 billion of Q1 2020 advertising revenue.
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The shift in seasonality may mean it’s time for a shift in your marketing strategy. If more customers are looking to rent vs. buy equipment, align your digital advertising by adding a paid search campaign that specifically focuses on rentals and ensures your business is found online.
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If your sales department is closed or working remotely, but your service department remains operational, get the most from fixed ops with updates to your digital advertising campaigns.
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Google announced an $800+ million coronavirus help package that includes $340 million in free ads for small businesses.
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Over the past few weeks, the #1 question we’ve received from businesses is how they should adjust their advertising campaigns and spend.
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We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.
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We’ve received lots of questions from our dealer community regarding digital marketing and recently hosted a webinar to answer those questions and share digital marketing tactics that equipment dealers can leverage today.
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We recently hosted a webinar with Google to discuss digital advertising strategies during times of uncertainty, as well as newly developed strategies and recommendations in the Google Dealer Guidebook 2.0 and advertising tactics that auto dealerships can leverage today.
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There are many concerns about our economic state as the coronavirus is declared a pandemic and continues to spread globally. In this time of unease, we’ve received questions from clients and partners regarding advertising budgets and whether or not it’s wise to maintain current spend levels.
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Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
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Review your website traffic against these averages to learn what to expect, what to look for, and how to get the results you need from your marketing efforts.
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After more than a decade working in the auto industry, we’ve seen time and time again that there are fewer consumers in-market for vehicles in January and February.
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