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Digital Advertising

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SEO & SEM: What’s the Difference?

SEO & SEM: What’s the Difference?

Feb 24th 2020 Digital Advertising

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

Dec 17th 2019 Digital Advertising

Adpearance and Google recently hosted a webinar to discuss marketing trends, digital advertising innovations and betas coming in 2020. With a new year and the start of a new decade quickly approaching, here are the trends and tactics that heavy equipment dealerships can use to level-up their digital marketing strategies and grow their sales.

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Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Sep 12th 2019 Digital Advertising

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

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Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Jul 12th 2019 Digital Advertising

Harvest might be winding down but capital equipment dealers still have time to offload used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

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Video Marketing 101 for Equipment Dealers

Video Marketing 101 for Equipment Dealers

Jun 28th 2019 Digital Advertising

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.

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