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Digital Advertising

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Why Your Dealership Should Be Doing Dynamic Inventory Advertising

Why Your Dealership Should Be Doing Dynamic Inventory Advertising

Jul 6th 2020 Digital Advertising

Dynamic inventory advertising lets you target potential customers with unique, model-specific ads featuring in-stock inventory and up-to-date pricing. The results? Better click-through-rates and more conversions. And less stress that you’re wasting ad spend dollars promoting inventory that you don’t currently have. Here are a few ways car dealerships can use dynamic advertising to convert more leads.

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SEO & SEM: What’s the Difference?

SEO & SEM: What’s the Difference?

Feb 24th 2020 Digital Advertising

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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