Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.
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2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?
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Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.
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All auto dealerships should carry out these Facebook advertising best practices in 2019. Read on to learn how you can take advantage of this important advertising channel.
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What is search engine optimization? How does SEO work? How can I help my business get found? Depending on who you talk to, you’ll get very different answers to these excellent questions. We’ll share how we think about SEO as it relates to our clients.
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If you aren’t using the power of Facebook’s advertising platform to tailor your digital advertising to your ideal customer demographics, you’re missing out on one of the best ways to connect with your audience.
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Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?
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Choosing the right digital marketing provider is crucial to achieving the results you want. You need a provider as results-driven as you and your dealership.
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We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.
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Strategically, getting paid ad campaigns up and running should be your first priority for marketing at your dealership. Your second priority? Optimizing these campaigns by increasing the specificity or personalization of your ads, which will in turn decrease costs to your dealership. Let’s investigate why your auto dealership should be doing dynamic remarketing to achieve this.
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Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.
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Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.
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The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known are doing more by phone—ordering clothes, buying groceries, and hailing rides—it’s critical that your company makes changes to keep pace with customer expectations.
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With the move to our new location across town, we’ve amassed quite a bit of knowledge regarding how to make moving a business opportunity instead of just a logistical process.
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Adpearance and Google will be co-presenting about digital solutions for material handling at the 63rd Annual Material Handling Equipment Distributors Association (MHEDA) Convention in Miami Beach, Florida, May 5th - 9th, 2018.
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