Digital Advertising

Unpacking the New Click Share Metric in Google Ads

Unpacking the New Click Share Metric in Google Ads

By Damon Jun 3rd 2019 Digital Advertising

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.

Read More

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

By Connor May 28th 2019 Digital Advertising

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

Read More

Lowering Ad Conversion Costs with Micro-Moments [GUIDE]

Lowering Ad Conversion Costs with Micro-Moments [GUIDE]

By Cameron May 8th 2019 Digital Advertising

Aligning your digital marketing with Google’s micro-moments is all about getting in front of the right customer, at the right time, with the right information. Decrease conversion costs and get the most from your advertising spend by targeting shoppers who are ready-to-buy.

Read More

Digital Sales Management Questions Car Dealers Should be Asking

Digital Sales Management Questions Car Dealers Should be Asking

By Drew Apr 1st 2019 Digital Advertising

You know sales. You understand the auto industry. But if you’re feeling the need for new ways of thinking about classic problems, here are the five questions you should start with.

Read More

5 Tips to Maximize Manufacturer Co-Op Dollars

5 Tips to Maximize Manufacturer Co-Op Dollars

By Ryan Mar 27th 2019 Digital Advertising

If you’re interested in maximizing ROI for your dealership, here are a few tips we’ve picked up after working with multiple heavy equipment dealers who make the most out of co-op advertising opportunities.

Read More

How Equipment Dealers Can Successfully Combine Traditional and Digital Marketing Strategies

How Equipment Dealers Can Successfully Combine Traditional and Digital Marketing Strategies

By Jane Jan 22nd 2019 Digital Advertising

You already know that combining digital and traditional marketing is the best way to get successful results, but you might not know which strategies best support each other for your equipment dealership.

Read More

6 Ways to Improve Your Landing Page Conversion Rate

6 Ways to Improve Your Landing Page Conversion Rate

By Ren Jan 9th 2019 Digital Advertising

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.

Read More

2019 Digital Marketing Trends for Auto Dealers

2019 Digital Marketing Trends for Auto Dealers

By Millie Jan 3rd 2019 Digital Advertising

2019 is here. Are there big changes ahead for automotive marketing? Or should auto dealers stay the course?

Read More

What Equipment Dealers Need to Know about Traditional vs. Digital Marketing

What Equipment Dealers Need to Know about Traditional vs. Digital Marketing

By Jane Nov 20th 2018 Digital Advertising

Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.

Read More

The 2019 Facebook Ads Guide for Auto Dealers

The 2019 Facebook Ads Guide for Auto Dealers

By Megan Nov 7th 2018 Digital Advertising

All auto dealerships should carry out these Facebook advertising best practices in 2019. Read on to learn how you can take advantage of this important advertising channel.

Read More

An Introduction to SEO

An Introduction to SEO

By David Oct 11th 2018 Digital Advertising

What is search engine optimization? How does SEO work? How can I help my business get found? Depending on who you talk to, you’ll get very different answers to these excellent questions. We’ll share how we think about SEO as it relates to our clients.

Read More

Facebook Advertising: How to Reach Your Target Audience

Facebook Advertising: How to Reach Your Target Audience

By Millie Oct 8th 2018 Digital Advertising

If you aren’t using the power of Facebook’s advertising platform to tailor your digital advertising to your ideal customer demographics, you’re missing out on one of the best ways to connect with your audience.

Read More

11 Reasons to Bid on Your Branded Keywords

11 Reasons to Bid on Your Branded Keywords

By Cameron Aug 23rd 2018 Digital Advertising

Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?

Read More