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Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Sep 12th 2019 Digital Advertising

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

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Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Jul 12th 2019 Digital Advertising

Harvest might be winding down but capital equipment dealers still have time to offload used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

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Video Marketing 101 for Equipment Dealers

Video Marketing 101 for Equipment Dealers

Jun 28th 2019 Digital Advertising

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.

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Unpacking the New Click Share Metric in Google Ads

Unpacking the New Click Share Metric in Google Ads

Jun 3rd 2019 Digital Advertising

Should auto dealers pay attention to the new click share metric in Google Ads? Or is search impression share a better indicator of digital advertising success? We’re explaining this new addition to Search campaigns and breaking down why auto dealers should pay attention to both search impression share and click share as part of the success of their paid search campaigns.

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Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

May 28th 2019 Digital Advertising

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

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6 Ways to Improve Your Landing Page Conversion Rate

6 Ways to Improve Your Landing Page Conversion Rate

Jan 9th 2019 Digital Advertising

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.

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