Blog posts in

Digital Advertising

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Automotive Digital Marketing Performance Trends - March

By Calvin Mar 31st 2020 Digital Advertising

We’re closely monitoring website traffic and paid search trends for auto dealerships. Check back weekly for updates, data, and insights.

What You Can Do Today: Equipment Digital Advertising Strategies for Right Now

By Connor Mar 27th 2020 Digital Advertising

We’ve received lots of questions from our dealer community regarding digital marketing and recently hosted a webinar to answer those questions and share digital marketing tactics that equipment dealers can leverage today.

What You Can Do Today: Digital Advertising Strategies for Right Now

By Calvin Mar 20th 2020 Digital Advertising

We recently hosted a webinar with Google to discuss digital advertising strategies during times of uncertainty, as well as newly developed strategies and recommendations in the Google Dealer Guidebook 2.0 and advertising tactics that auto dealerships can leverage today.

The Coronavirus’ Effect on Digital Advertising Efforts

By Calvin Mar 12th 2020 Digital Advertising

There are many concerns about our economic state as the coronavirus is declared a pandemic and continues to spread globally. In this time of unease, we’ve received questions from clients and partners regarding advertising budgets and whether or not it’s wise to maintain current spend levels.

SEO & SEM: What’s the Difference?

By Kelly Feb 24th 2020 Digital Advertising

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Website Traffic Benchmarks for Auto Dealers

By Emily Feb 11th 2020 Digital Advertising

Review your website traffic against these averages to learn what to expect, what to look for, and how to get the results you need from your marketing efforts.

Q1 Digital Advertising Tips for Car Dealers

By Jason Jan 17th 2020 Digital Advertising

After more than a decade working in the auto industry, we’ve seen time and time again that there are fewer consumers in-market for vehicles in January and February.

5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

By Calvin Dec 17th 2019 Digital Advertising

Adpearance and Google recently hosted a webinar to discuss marketing trends, digital advertising innovations and betas coming in 2020. With a new year and the start of a new decade quickly approaching, here are the trends and tactics that heavy equipment dealerships can use to level-up their digital marketing strategies and grow their sales.

Introducing Paid Lead Alerts

By Olivia Dec 16th 2019 Digital Advertising

Adpearance and Foureyes are partnering to bring the power of Foureyes’ patented user-level tracking and sales intelligence right to your inbox. Adpearance digital advertising clients can now receive email alerts when they get a new lead from digital advertising efforts with Paid Lead Alerts, powered by Foureyes.

Video Advertising Strategies for the Holidays

By Calvin Nov 21st 2019 Digital Advertising

Adpearance and Google recently co-hosted a webinar to share video advertising strategies with auto dealers. Watch now for seasonal insights, tips and best practices, and the dynamic technology you can leverage to engage in-market shoppers and build brand awareness at scale.

Balancing Budget and Market Share

By Erin Oct 28th 2019 Digital Advertising

If it feels like your digital advertising provider is always asking for more budget, there’s a reason. Budget is one of the main factors in determining your market share online.

What the Removal of Average Position in Google Ads Means for Advertisers

By Damon Oct 1st 2019 Digital Advertising

Average position is disappearing from Google Ads, but what does that mean for auto dealers? We’re breaking down the removal of this metric from Search campaigns, including what it means for advertisers and how we’re handling the change at Adpearance.

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

By Jason Sep 12th 2019 Digital Advertising

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

By James Jul 12th 2019 Digital Advertising

Harvest might be winding down but capital equipment dealers still have time to offload used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

Video Marketing 101 for Equipment Dealers

By Andrea Jun 28th 2019 Digital Advertising

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.