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Digital Advertising

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SEO & SEM: What’s the Difference?

SEO & SEM: What’s the Difference?

Feb 24th 2020 Digital Advertising

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

Dec 17th 2019 Digital Advertising

Adpearance and Google recently hosted a webinar to discuss marketing trends, digital advertising innovations and betas coming in 2020. With a new year and the start of a new decade quickly approaching, here are the trends and tactics that heavy equipment dealerships can use to level-up their digital marketing strategies and grow their sales.

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Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Are You Marketing Your Certified Pre-Owned Inventory Correctly?

Sep 12th 2019 Digital Advertising

Dealers and manufacturers put a lot of effort into certified pre-owned (CPO) programs. And for good reason: they help dealers attract new buyers, sell off lease inventory, and bring in work to their service departments. But even with the benefits of a CPO program, everything that goes into a factory CPO badge is only worth it if you’re consistently selling CPO vehicles.

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