Digital Advertising

Geo-Targeting For the Auto Industry

Geo-Targeting For the Auto Industry

By Cameron Jul 25th 2014 Digital Advertising

With Google placing more significance on targeting the right locations, it is increasingly important to have an accurate understanding of the geography of your customers. View the following case study on auto industry sales for insight into Adpearance’s Digital Advertising services and tips on how to geo-target for successful digital ad campaigns.

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Leveraging Facebook Advertising in the Automotive Industry

Leveraging Facebook Advertising in the Automotive Industry

By Breanna Jun 30th 2014 Digital Advertising

Facebook advertising has proven effective for much of the retail industry. Learn how the social media giant’s advertising solutions can help your automotive dealership garner new leads.

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Visualizing Data to Create More Effective (and Beautiful) Marketing

Visualizing Data to Create More Effective (and Beautiful) Marketing

By Cameron Jan 29th 2014 Digital Advertising

Technical advances and new ways of spatially analyzing data are allowing companies to get the most out of their advertising budget, as well as providing useful information for all areas of business operations.

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Web Analytics and Dynamic Conversion Tracking

Web Analytics and Dynamic Conversion Tracking

By Bryan Oct 23rd 2013 Digital Advertising

Nothing makes your website’s data more beautiful than making it more useful. Learn more about our Foureyes reporting platform that will bring clarity to your data by dynamically tracking your website’s visitors and conversions, letting you know how users got to your website, what they viewed, and when they called all on a visitor by visitor basis.

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How To Campaign For Your Marketing And Advertising Budget

How To Campaign For Your Marketing And Advertising Budget

By Kelly Sep 5th 2013 Digital Advertising

What do marketing campaigns and William Wallace have in common? Read on to find out, and to learn how to advocate for and see the highest return from your marketing efforts.

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5 Things to Check in Your Ecommerce PPC Account Right Now – Part I

5 Things to Check in Your Ecommerce PPC Account Right Now – Part I

By John Aug 12th 2013 Digital Advertising

Are you utilizing Google AdWords or Bing Ads to find hidden opportunities or potential cost sucks for your company? In the first post of an ongoing series, we’re sharing a few things to look for when running an ecommerce PPC account to ensure you see a positive return on your investment.

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Rethinking AdWords Data within Google Enhanced Campaigns

Rethinking AdWords Data within Google Enhanced Campaigns

By Dennis Jul 17th 2013 Digital Advertising

What’s “Google Enhanced Campaigns?” The long-touted AdWords upgrade is coming July 22. Are you ready for the switch?

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Updates to Google Analytics Event Tracking

Updates to Google Analytics Event Tracking

By Calvin Apr 2nd 2013 Digital Advertising

A little over a year ago, Adpearance Co-Founder David Steinberg released a blog article titled, “How to Set up Google Analytics Event Tracking Correctly.” Here’s our follow-up for 2013.

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Social Media Advertising: The Total Cost Breakdown of a “Like”

Social Media Advertising: The Total Cost Breakdown of a “Like”

By Laura Feb 26th 2013 Digital Advertising

Money can’t buy you love, but in the social media world it can buy you friends. We’re breaking down cost-per-click ads to calculate the lifetime value of a fan and weigh the benefits of expanding your social media marketing strategy to include paid ads.

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Designing Mobile Landing Pages REVISITED

Designing Mobile Landing Pages REVISITED

By Ren Jan 7th 2013 Digital Advertising

Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let’s take a look at what’s happened over the past year in mobile design and how it affected my recommendations.

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5 Things if You Did in 2002, You’d be Rich Right Now

5 Things if You Did in 2002, You’d be Rich Right Now

By David Jul 23rd 2012 Digital Advertising

One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is something to be built, maintained and managed.

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Highly Specific Keywords and Their Effect on Cost Per Click

Highly Specific Keywords and Their Effect on Cost Per Click

By Calvin Jul 9th 2012 Digital Advertising

There are endless opportunities to reach your target audiences with Paid Search Marketing. Broad match, phrase match, exact match – What does it all mean? Do the keywords I bid on really matter?

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Relevant Keywords = Relevant Leads For Your Auto Dealership PPC Marketing

Relevant Keywords = Relevant Leads For Your Auto Dealership PPC Marketing

By Calvin Jun 11th 2012 Digital Advertising

Competitive. Cut throat. Complicated. Sound like the sales on your dealership lot? Well, it turns out that these all too familiar terms can also be easily used to describe the current state of PPC Marketing for Auto Dealers.

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