Are you utilizing Google AdWords or Bing Ads to find hidden opportunities or potential cost sucks for your company? In the first post of an ongoing series, we’re sharing a few things to look for when running an ecommerce PPC account to ensure you see a positive return on your investment.
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What’s “Google Enhanced Campaigns?” The long-touted AdWords upgrade is coming July 22. Are you ready for the switch?
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A little over a year ago, Adpearance Co-Founder David Steinberg released a blog article titled, “How to Set up Google Analytics Event Tracking Correctly.” Here’s our follow-up for 2013.
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Money can’t buy you love, but in the social media world it can buy you friends. We’re breaking down cost-per-click ads to calculate the lifetime value of a fan and weigh the benefits of expanding your social media marketing strategy to include paid ads.
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Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let’s take a look at what’s happened over the past year in mobile design and how it affected my recommendations.
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One of the most exciting landscape shifts we see happening in search engine optimization and digital marketing is the realization that your digital presence is something to be built, maintained and managed.
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There are endless opportunities to reach your target audiences with Paid Search Marketing. Broad match, phrase match, exact match – What does it all mean? Do the keywords I bid on really matter?
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Competitive. Cut throat. Complicated. Sound like the sales on your dealership lot? Well, it turns out that these all too familiar terms can also be easily used to describe the current state of PPC Marketing for Auto Dealers.
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If your landing page’s primary purpose is lead generation, then it’s likely you have a form on your page asking for user information, such as a name and contact information. Unfortunately, most people don’t give a second thought to the most crucial aspect of the form—the submit button.
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Mobile usage is on the rise and if you’re not advertising to mobile users, you’re missing out on major opportunities. It’s undeniable that mobile usage has an unprecedented speed of adoption globally.
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