Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it’s convenient to upload your inventory to a hub site that aggregates and syndicates the feed, dealers may not be aware of the huge drawbacks that it can create.
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You already know that combining digital and traditional marketing is the best way to get successful results, but you might not know which strategies best support each other for your equipment dealership.
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Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.
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Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.
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As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.
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Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story.
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Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.
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Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.
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We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.
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Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.
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It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.
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We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.
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The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known are doing more by phone—ordering clothes, buying groceries, and hailing rides—it’s critical that your company makes changes to keep pace with customer expectations.
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Adpearance and Google will be co-presenting about digital solutions for material handling at the 63rd Annual Material Handling Equipment Distributors Association (MHEDA) Convention in Miami Beach, Florida, May 5th - 9th, 2018.
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