Blog posts in

Equipment

Effective Multichannel Strategies to Help Recruit Technicians

Effective Multichannel Strategies to Help Recruit Technicians

Mar 12th 2020 Equipment

Recruitment can be one of the most important yet difficult tasks for a business. In our work with the heavy equipment industry, we’ve seen that this is especially true for technicians. Having someone with the knowledge and skills necessary to work efficiently and effectively, all while maintaining trust and turning one-off service requests into life-long customer relationships is critical to a dealership’s success.

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SEO & SEM: What’s the Difference?

SEO & SEM: What’s the Difference?

Feb 24th 2020 Equipment

Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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If you need help improving your online presence, start with a free digital marketing analysis..

5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

5 Digital Advertising Trends for Heavy Equipment Dealers in 2020

Dec 17th 2019 Equipment

Adpearance and Google recently hosted a webinar to discuss marketing trends, digital advertising innovations and betas coming in 2020. With a new year and the start of a new decade quickly approaching, here are the trends and tactics that heavy equipment dealerships can use to level-up their digital marketing strategies and grow their sales.

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Digital Marketing 200: Beyond the Basics for Equipment Dealerships

Digital Marketing 200: Beyond the Basics for Equipment Dealerships

Sep 6th 2019 Equipment

A comprehensive digital marketing strategy for a heavy equipment dealership should start with a strong foundation. But once you have a well-designed and functional website, a digital advertising strategy that’s bringing you high-quality leads, and a search engine optimization strategy that’s keeping you visible and easily found by customers, you’re ready to level up.

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Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Jul 12th 2019 Equipment

Harvest might be winding down but capital equipment dealers still have time to offload used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

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Video Marketing 101 for Equipment Dealers

Video Marketing 101 for Equipment Dealers

Jun 28th 2019 Equipment

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.

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Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

May 28th 2019 Equipment

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

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