Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

By Connor May 28th 2019 Equipment

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

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5 Tips to Maximize Manufacturer Co-Op Dollars

5 Tips to Maximize Manufacturer Co-Op Dollars

By Ryan Mar 27th 2019 Equipment

If you’re interested in maximizing ROI for your dealership, here are a few tips we’ve picked up after working with multiple heavy equipment dealers who make the most out of co-op advertising opportunities.

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How CRM Adoption Fuels Equipment Sales

How CRM Adoption Fuels Equipment Sales

By Parker Mar 21st 2019 Equipment

After working closely with machinery and heavy equipment dealerships, we’ve seen the impact that adopting a CRM can have for B2B companies with multiple locations and business divisions. Here’s what our experience working with thousands of dealers—with and without CRMs—has shown us.

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The Problem with Your Online Equipment Inventory Feed and How to Fix It

The Problem with Your Online Equipment Inventory Feed and How to Fix It

By David Jan 29th 2019 Equipment

Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it’s convenient to upload your inventory to a hub site that aggregates and syndicates the feed, dealers may not be aware of the huge drawbacks that it can create.

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How Equipment Dealers Can Successfully Combine Traditional and Digital Marketing Strategies

How Equipment Dealers Can Successfully Combine Traditional and Digital Marketing Strategies

By Jane Jan 22nd 2019 Equipment

You already know that combining digital and traditional marketing is the best way to get successful results, but you might not know which strategies best support each other for your equipment dealership.

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6 Ways to Improve Your Landing Page Conversion Rate

6 Ways to Improve Your Landing Page Conversion Rate

By Ren Jan 9th 2019 Equipment

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.

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What Equipment Dealers Need to Know about Traditional vs. Digital Marketing

What Equipment Dealers Need to Know about Traditional vs. Digital Marketing

By Jane Nov 20th 2018 Equipment

Even the most successful equipment dealers only have so much money to dedicate to their marketing efforts. That means you’ll inevitably have to make tough decisions between traditional marketing methods, digital marketing methods, and where to allocate the bulk of your budget.

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36 Questions Equipment Dealers Should Ask Before Buying a New Website

36 Questions Equipment Dealers Should Ask Before Buying a New Website

By Olivia Nov 2nd 2018 Equipment

As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.

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Title Tags & Robots Files: A Glossary of SEO Terms

Title Tags & Robots Files: A Glossary of SEO Terms

By Laura Nov 1st 2018 Equipment

Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story.

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How to Use Off-site Factors to Drive New Customers to Your Business

How to Use Off-site Factors to Drive New Customers to Your Business

By Laura Aug 7th 2018 Equipment

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

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Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

By Calvin Jul 12th 2018 Equipment

Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.

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Key Digital Marketing Insights for Equipment Dealers from the 2018 MHEDA Convention

Key Digital Marketing Insights for Equipment Dealers from the 2018 MHEDA Convention

By Ashley Jun 14th 2018 Equipment

We attended our first ever Material Handling Equipment Distributors Association (MHEDA) Convention last month and from that took away valuable information from some of the industry’s top performers and brands.

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3 Overlooked Opportunities for Equipment Dealers

3 Overlooked Opportunities for Equipment Dealers

By Connor May 17th 2018 Equipment

Marketing for capital equipment is specialized. With a lifecycle that can be more complex than your average B2B sale, marketers need to take advantage of every opportunity—especially the ones that are masking themselves as challenges.

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