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6 Ways to Improve Your Landing Page Conversion Rate

6 Ways to Improve Your Landing Page Conversion Rate

Jan 9th 2019 Equipment

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.

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36 Questions Equipment Dealers Should Ask Before Buying a New Website

36 Questions Equipment Dealers Should Ask Before Buying a New Website

Nov 2nd 2018 Equipment

As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.

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How to Use Off-site Factors to Drive New Customers to Your Business

How to Use Off-site Factors to Drive New Customers to Your Business

Aug 7th 2018 Equipment

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

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Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Jul 12th 2018 Equipment

Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.

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How to Evaluate Your Website as a Business Owner

How to Evaluate Your Website as a Business Owner

Apr 23rd 2018 Equipment

It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.

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Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

Apr 10th 2018 Equipment

We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.

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