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Equipment

Digital Marketing 200: Beyond the Basics for Equipment Dealerships

Digital Marketing 200: Beyond the Basics for Equipment Dealerships

Photo of Caitlin Aronin By Caitlin Sep 6th 2019 Equipment

A comprehensive digital marketing strategy for a heavy equipment dealership should start with a strong foundation. But once you have a well-designed and functional website, a digital advertising strategy that’s bringing you high-quality leads, and a search engine optimization strategy that’s keeping you visible and easily found by customers, you’re ready to level up.

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Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Used Digital Advertising Success: 5 Tips for Farm Equipment Dealers

Photo of James Johnson By James Jul 12th 2019 Equipment

Summer is heating up and for capital equipment dealers, that means looking toward harvest and focusing on strategies for used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.

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Video Marketing 101 for Equipment Dealers

Video Marketing 101 for Equipment Dealers

Photo of Andrea Saso By Andrea Jun 28th 2019 Equipment

Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.

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Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Geotargeting Digital Advertising Strategies: How Far Buyers Will (or Won’t) Travel for the Right Equipment

Photo of Connor Hutchens By Connor May 28th 2019 Equipment

Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.

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6 Ways to Improve Your Landing Page Conversion Rate

6 Ways to Improve Your Landing Page Conversion Rate

Photo of Ren Walker By Ren Jan 9th 2019 Equipment

Say you own a successful construction equipment dealership. You’ve established a positive local reputation, your digital ads are up and running, and your customers are happy with their new construction equipment. But, your digital marketing isn’t driving sales as you’d hoped. A few changes to your landing pages could be just what you need to take your business to the next level.

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36 Questions Equipment Dealers Should Ask Before Buying a New Website

36 Questions Equipment Dealers Should Ask Before Buying a New Website

Photo of Olivia Kipper By Olivia Nov 2nd 2018 Equipment

As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.

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How to Use Off-site Factors to Drive New Customers to Your Business

How to Use Off-site Factors to Drive New Customers to Your Business

Photo of Laura Hemphill By Laura Aug 7th 2018 Equipment

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

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Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Insider Tips to Grow Your Ag and Farm Equipment Dealership Through Paid Search

Photo of Calvin Mesman By Calvin Jul 12th 2018 Equipment

Paid search is one of the most cost-effective ways for you to generate and close quality leads, especially in the ag and farm equipment industry. Here are some insider tips that we’ve built over the last decade to help get you there. And now is the best season to get started and start seeing results immediately.

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