Today, we want you to have peace of mind that your virtual showroom is functioning efficiently and effectively. Here are some quick tests you can run to make sure the conversion points on your website are properly routing leads to your sales team and CRM.
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Recruitment can be one of the most important yet difficult tasks for a business. In our work with the heavy equipment industry, we’ve seen that this is especially true for technicians. Having someone with the knowledge and skills necessary to work efficiently and effectively, all while maintaining trust and turning one-off service requests into life-long customer relationships is critical to a dealership’s success.
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Being a successful heavy equipment dealer in a highly competitive market starts with your online presence. Your website is central to your digital success and should see a high volume of high-quality traffic each month. To achieve this, focus on driving paid and organic traffic using two key tactics: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
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With all the data available today, how can equipment dealerships cut through the noise, narrow in on key data points, and ultimately measure what really matters? Here are three steps to take to identify the KPIs that are unique and meaningful to your business.
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Adpearance and Google recently hosted a webinar to discuss marketing trends, digital advertising innovations and betas coming in 2020. With a new year and the start of a new decade quickly approaching, here are the trends and tactics that heavy equipment dealerships can use to level-up their digital marketing strategies and grow their sales.
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If it feels like your digital advertising provider is always asking for more budget, there’s a reason. Budget is one of the main factors in determining your market share online.
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Adpearance and the Material Handling Equipment Distributors Association (MHEDA) hosted a webinar for equipment dealers to learn how to build their digital marketing capabilities. Download the presentation to learn what you need to build a marketing plan for sales success.
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A comprehensive digital marketing strategy for a heavy equipment dealership should start with a strong foundation. But once you have a well-designed and functional website, a digital advertising strategy that’s bringing you high-quality leads, and a search engine optimization strategy that’s keeping you visible and easily found by customers, you’re ready to level up.
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Online searches for heavy equipment have exploded over the past 10 years. The increase in customers searching online for specific pieces of machinery is beneficial for equipment dealers, but also means it’s increasingly important to use digital marketing to stand out from the competition.
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Harvest might be winding down but capital equipment dealers still have time to offload used equipment. Paid search is one of the most cost-effective ways to generate quality leads, especially in the ag and farm equipment industry, and now is the right time to start focusing on capturing and converting searches for used equipment.
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Over the past few years, video has become an essential marketing tactic across digital channels. With autoplay on social media platforms like Facebook, Instagram, and Twitter, along with Google giving advertisers the ability to target viewers on YouTube based on their Google search history, you’ve probably noticed videos from brands and local businesses making up a large part of your everyday searching and scrolling.
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Working with tens of OEMs and hundreds of capital equipment locations, we’ve seen just how far buyers are willing to travel for the right equipment. And through digital advertising, we’ve helped equipment dealers effectively reach these interested buyers who may not find them otherwise.
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If you’re interested in maximizing ROI for your dealership, here are a few tips we’ve picked up after working with multiple heavy equipment dealers who make the most out of co-op advertising opportunities.
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After working closely with machinery and heavy equipment dealerships, we’ve seen the impact that adopting a CRM can have for B2B companies with multiple locations and business divisions. Here’s what our experience working with thousands of dealers—with and without CRMs—has shown us.
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Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it’s convenient to upload your inventory to a hub site that aggregates and syndicates the feed, dealers may not be aware of the huge drawbacks that it can create.
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