Blog posts in

SEO

Posts in:

11 Reasons to Bid on Your Branded Keywords

By Cameron Aug 23rd 2018 SEO

Many auto dealerships have asked the question: why bid on my branded search terms when I rank first on search engine results pages (SERP) for those organically?

How to Use Off-site Factors to Drive New Customers to Your Business

By Laura Aug 7th 2018 SEO

Before people interact with your website, they’re most likely going to search and find your brand on a search engine results page (SERP). To stay at the top of Google search results for branded and related keywords, it’s important to make sure your web presence is consistent, accurate, and up-to-date. Whether your business is B2C or B2B, getting to know and tightening up these off-site digital factors will help place your company at the top of SERPs and in front of the right customers.

The Auto Shopper’s Journey: Luxury vs. Non-Luxury [INFOGRAPHIC]

By Megan May 31st 2018 SEO

Luxury shoppers and non-luxury shoppers have very distinct paths to purchase. Dealers have an obligation to learn their customer’s online shopping behaviors and tailor their digital marketing accordingly. Read on to learn how to make your digital marketing strategy most successful.