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36 Questions Equipment Dealers Should Ask Before Buying a New Website

36 Questions Equipment Dealers Should Ask Before Buying a New Website

Nov 2nd 2018 Websites

As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.

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How to Evaluate Your Website as a Business Owner

How to Evaluate Your Website as a Business Owner

Apr 23rd 2018 Websites

It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.

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Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

Apr 10th 2018 Websites

We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.

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