Blog posts in

Websites

Posts in:

Quick Tests to Ensure Your Virtual Showroom is Set Up for Success

By Kendall Mar 26th 2020 Websites

Today, we want you to have peace of mind that your virtual showroom is functioning efficiently and effectively. Here are some quick tests you can run to make sure the conversion points on your website are properly routing leads to your sales team and CRM.

How CRM Adoption Fuels Equipment Sales

By Parker Mar 21st 2019 Websites

After working closely with machinery and heavy equipment dealerships, we’ve seen the impact that adopting a CRM can have for B2B companies with multiple locations and business divisions. Here’s what our experience working with thousands of dealers—with and without CRMs—has shown us.

The Problem with Your Online Equipment Inventory Feed and How to Fix It

By David Jan 29th 2019 Websites

Many equipment dealers with large inventories use third-party websites to manage their inventory via an online feed. Although it’s convenient to upload your inventory to a hub site that aggregates and syndicates the feed, dealers may not be aware of the huge drawbacks that it can create.

How Equipment Dealers Can Successfully Combine Traditional and Digital Marketing Strategies

By Jane Jan 22nd 2019 Websites

You already know that combining digital and traditional marketing is the best way to get successful results, but you might not know which strategies best support each other for your equipment dealership.

How To Use Keyword Research to Make Your Website More User-Friendly

By Anne Nov 13th 2018 Websites

Keyword research can be an invaluable part of planning website functionality. By utilizing SEO keywords in on-site search, you can provide value to your users, and ultimately provide value to your business.

36 Questions Equipment Dealers Should Ask Before Buying a New Website

By Olivia Nov 2nd 2018 Websites

As the decision-maker for your dealership, you know how to evaluate purchase decisions at every layer of business. You can value a tractor without missing a beat. You understand the ROI of a new sales manager. But you only purchase a website solution every five years or so, and in that time, digital best practices change.

Title Tags & Robots Files: A Glossary of SEO Terms

By Laura Nov 1st 2018 Websites

Search Engine Optimization? The term itself can seem a bit daunting to those unfamiliar with the industry, and trying to keep up with the lingo that comes with it is a whole other story.

4 Ways to Increase Your Website’s Dwell Time

By Phil Aug 24th 2018 Websites

The average dwell time for sites ranking in the top 10 for a Google search is as high as 3 minutes and 10 seconds. This metric shows how successful your website is in moving customers to purchase—the longer the dwell time, the more likely that customer is finding exactly what they need.

How to Make Usable Brand Guidelines

By Ren May 21st 2018 Websites

Part of scaling your identity is to consider how others both inside and outside your company produce work about your brand. See how Adpearance addressed this common issue with our recent re-branding efforts.

How to Evaluate Your Website as a Business Owner

By Rebecca Apr 23rd 2018 Websites

It doesn’t take an expert to tell if your website is a good tool for your business. Standard criteria like your website’s functionality, presented information, quick contact, and conversion-ready call-to-actions are just a few of the features to look for on your site. If you’d like to quickly tell if your company’s website presence is the best it can be, evaluate it according to these five standards to determine if it’s an asset or deterrent to your business. Try it yourself using your phone.

Google’s Jay Majithia Weighs in on Digital Marketing for Capital Equipment

By Maria Apr 10th 2018 Websites

We sat down with Jay Majithia, Google’s Partnerships and Business Development Lead for Emerging Verticals, before he and our co-founder, Aaron James, spoke at the 2018 Material Handling Equipment Distributors Association (MHEDA) Convention. They spoke on Tuesday, May 8, 2018, about digital solutions in the capital equipment and material handling industry.

Keeping Pace With Customer Expectations

By Aaron Apr 2nd 2018 Websites

The material handling industry has largely avoided the digital transformation. But now that the customers you’ve always known are doing more by phone—ordering clothes, buying groceries, and hailing rides—it’s critical that your company makes changes to keep pace with customer expectations.

Can Businesses Fall in Love?

By Meredith Jul 9th 2015 Websites

The art of asking the right questions (and caring about the answers) to take the agency/client connection from like to L-O-V-E.

Defining Common Design Terms: A Beginner’s Guide

By Noel Jun 11th 2015 Websites

Social media and the mass availability of Internet-enabled smart phones have recently exposed new web design terms to many. Although most of us don’t fully understand all of the terminology, it is likely you or someone you know has, at one point, saved an image to fit the size of your Facebook or Twitter cover.

Project Management and Website Design

By Eva Apr 3rd 2015 Websites

As a digital agency, it’s important to consider how we can not only support our clients and their business objectives, but also minimize project pitfalls and create clear pathways to success during the website design process.