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Stay Vigilant About Web Accessibility

By Dave Nov 19th 2013 Websites

Six steps to quickly to improve the accessibility of your site.

Avoid Overchoice on Your Website

By Eva Nov 5th 2013 Websites

An abundance of choice can be overwhelming. To help provide clear user pathways and increase engagement on your website, limit choice while still providing a healthy amount of options that will result in targeted actions.

Web Analytics and Dynamic Conversion Tracking

By Bryan Oct 23rd 2013 Websites

Nothing makes your website’s data more beautiful than making it more useful. Learn more about our Foureyes reporting platform that will bring clarity to your data by dynamically tracking your website’s visitors and conversions, letting you know how users got to your website, what they viewed, and when they called all on a visitor by visitor basis.

NASPA Website Redesign: The Undertaking And The Results

By Anne Oct 22nd 2013 Websites

Learn about our website design process and goals in taking on the responsive redesign of NASPA’s website.

3 Tips To Optimize Your Website For Speed

By Erick Sep 9th 2013 Websites

You have the need for speed, and Adpearance has three ways to decrease page load time and help your website run faster.

Responsive Design: 3 Tips To Make Life Easier

By DH Aug 19th 2013 Websites

Thanks to various tools and plugins, designing for responsive websites is easier than ever.

20th Century Print Design Is Alive And Well On The Web

By Dave Aug 5th 2013 Websites

What’s old is new again when it comes to the future of web design. Adpearance designers find inspiration in 20th century print layouts for responsive websites.

Munro Shoes: An Ecommerce Website for the Shoe Lovers of America

By Anne May 23rd 2013 Websites

This one goes out to the women of the world who have long felt that most shoes don’t fit their feet. Get ready to find your new best friend.

The ABCs of Website User Experience

By Ren May 7th 2013 Websites

Let’s take a look at three very important concepts in website usability and how each one addresses common UX Myths: Affordance, Banner Blindness, and Click Depth.

Ecommerce Features Your Customers Will Love—Part II

By John Apr 24th 2013 Websites

Check out this second installment in our “Ecommerce Features Your Customers Will Love” series.

Content Ideas for Ecommerce Websites

By John Jan 21st 2013 Websites

We highlight the importance of content in providing more value for today’s online customers and gaining a competitive edge in organic search rankings.

Designing Mobile Landing Pages REVISITED

By Ren Jan 7th 2013 Websites

Over a year ago, I wrote Designing Mobile Landing Pages and it was our most-read blog article in 2012. Let’s take a look at what’s happened over the past year in mobile design and how it affected my recommendations.

Redesigning Your Website for Conversion Optimization & User Pathways

By Alex Nov 20th 2012 Websites

Never redesign your website without understanding how users navigate your current one. Use existing analytics and behavioral data to funnel users precisely where you want them.

18 Signs a New Ecommerce Site Might Be In Your Future

By John Nov 13th 2012 Websites

An ecommerce website is a little like a house: one usually begins with a “starter”.

UX FAIL #3: How Dated Design Trends Can Hurt Your Brand

By Ren Oct 2nd 2012 Websites

Dated design trends may come to haunt you like yearbook photos of the past. Are you using the web design equivalent of shoulder pads, acid washed jeans, or teased bangs?